HD Radio has teamed up with 3Cinteractive to develop an interactive mobile marketing campaign to increase brand awareness, activate potential clients, and drive sales of the HD Radio receivers. 3Ci created a 13-week campaign to help promote digitally broadcasted radio. Using a call to action in HD’s radio spots, listeners were prompted to text in for the chance to win an HD radio and to receive HD Radio SMS Broadcasts.
Through a series of creative mobile messages, polls and offers, HD was able to interact with potential buyers and deliver key features of HD Radio. The SMS campaign included a $50 rebate to the members of the HD database, which led to the sale of 6,000 HD Radio receivers. 3Ci Chairman and former radio executive David Ross stated, “We were really pleased to help increase HD awareness, reach, and ROI though the sale of new HD units.”
- Karly Dreker
Boca Raton, FL (PRWEB) – 6/30/2008 – 3Cinteractive, a leading creative mobile marketing company, announced it is powering the innovative consumer awareness campaign for the HD Digital Radio Alliance. The expanded marketing campaign is aimed at accelerating the adoption of HD Radio. The Alliance is featuring a text messaging call to action in more than half of all of its radio ads nationwide.
3Ci’s mobile messaging platform is creating real-time, measurable conversations with consumers by promoting listeners to “Text UPGRADE to 34343”.
“By establishing a direct, instant relationship with consumers who show an interest in HD Radio, we are activating a whole new category of catalysts,” said Peter Ferrara, President and CEO of the HD Digital Radio Alliance.
Radio ads within the new $57 million, 13-week marketing campaign are running in 100 markets on more than 700 stations. A full 65% of the radio ads invite consumers to text UPGRADE to 34343 with the remainder issuing the familiar call to action to visit www.hdradio.com.
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