3Ci has teamed up with some of the world’s leading brands to help launch one of the largest promotions in US history. In order to promote the upcoming movie High School Musical 3: Senior Year, 3Ci worked with various vendors such as MySpace, Pop2Life, and Disney to support the campaign that MySpace has called its “biggest film campaign yet”. Disney is conducting a high school spirit contest involving about 15,000 high schools across the country that includes a ground breaking mobile component.
Each participating high school has its own keyword that its students can text in to earn points for their school. The school that earns the most points by the end of the contest wins a concert at the high school and a trip to Disney for the senior class. 3Ci’s role in the promotion was building the application that includes the 15,000 keywords, as well as providing the mobile messaging and mobile compliance support for the contest. 3Ci is also responsible for tabulating the points for the mobile voting and integration with a 3rd party reporting system. The High School Musical contest started in early September and will run through November 2.
- Karly Dreker