3Ci and red hot Indie Rock Label Bieler Bros. Records have begun implementing a strategic mobile strategy aimed at driving new music discovery of unreleased and
recently released songs for Bieler artists.
The label has been promoting unreleased and newly released tracks by offering fans the chance to download a 30 second sample of their favorite Bieler artist before the song gets released. Fans text the name of the band into a short code, they are then prompted to download a sample of an unreleased track directly to their mobile phone. The label then sends a follow up message to the fan, letting them know about upcoming shows or album releases. In two months of promotion, the label has generated over 2,300 downloads, and local radio stations are getting numerous requests for these songs.
“This is a prime example of the power of digital interactivity and how using mobile technology can drive trial, build awareness and create transactions”, said David Ross, 3Ci Chairman and long time music/radio promoter. “We demonstrated that the sampling of music with a reward to the consumer for engaging will also drive traditional “airplay” through requests. This is digital wireless record promotion, reaching the music demo on a device they never leave home without, when they want it, and where they want it.”
- Jeff Michaud
3Cinteractive would like to congratulate Jason Taylor for his performance on ABC’s Dancing With the Stars. Jason, who is known for battering opposing offenses as a defensive end for the Miami Dolphins, was a finalist this season on the hit show, and finished second overall in the dance contest.
To help support Jason and his success on the show, 3Ci and The Jason Taylor Foundation teamed up to “mobilize” Jason’s fans across the nation. Fans were asked to text the keyword JT to short code 34343. This gave Jason the chance to keep in touch with his fans and keep them up to date on his dance preparations.
Jason was also able to send reminders for fans to watch the show and to vote. “We had a great response to our text campaign, said Seth Levit, Executive Director of the Jason Taylor Foundation. “There is no question that text messaging is a direct, personal way to reach Jason’s fans and foundation supporters.”
For more information and news on the Jason Taylor Foundation.
- Jeff Michaud
Juan Nin is the General Manager of 3Ci’s South American Development Office. His daily responsibilities include general management, head of development and server management. He has extensive experience in mobile development and carrier integrations and recently led 3Ci’s SMS integration with Brazilian mobile carriers.
Juan is a leader in the mobile development community and is actively involved in the open source WURFL roject and web neutrality efforts. Prior to joining 3Ci, Juan’s experience included managing international projects for several multi-national corporations and teaching Linux server administration, maintenance and security.
Juan takes great pride in the areas of research, progress and innovation. He is always up to date on the latest technology including UNIX, Linux, Mac devices and mobile technology. He recently picked up surfing as a hobby and is a former drummer in Lapso, a Uruguayan rock band. His family includes his wife Luciana, his mother Susana, brother Massimilano and his father Jorge.
- Jeff Michaud