3Ci and red hot Indie Rock Label Bieler Bros. Records have begun implementing a strategic mobile strategy aimed at driving new music discovery of unreleased and
recently released songs for Bieler artists.

The label has been promoting unreleased and newly released tracks by offering fans the chance to download a 30 second sample of their favorite Bieler artist before the song gets released. Fans text the name of the band into a short code, they are then prompted to download a sample of an unreleased track directly to their mobile phone. The label then sends a follow up message to the fan, letting them know about upcoming shows or album releases. In two months of promotion, the label has generated over 2,300 downloads, and local radio stations are getting numerous requests for these songs.

“This is a prime example of the power of digital interactivity and how using mobile technology can drive trial, build awareness and create transactions”, said David Ross, 3Ci Chairman and long time music/radio promoter. “We demonstrated that the sampling of music with a reward to the consumer for engaging will also drive traditional “airplay” through requests. This is digital wireless record promotion, reaching the music demo on a device they never leave home without, when they want it, and where they want it.”

- Jeff Michaud

3Cinteractive would like to congratulate Jason Taylor for his performance on ABC’s Dancing With the Stars. Jason, who is known for battering opposing offenses as a defensive end for the Miami Dolphins, was a finalist this season on the hit show, and finished second overall in the dance contest.

To help support Jason and his success on the show, 3Ci and The Jason Taylor Foundation teamed up to “mobilize” Jason’s fans across the nation. Fans were asked to text the keyword JT to short code 34343. This gave Jason the chance to keep in touch with his fans and keep them up to date on his dance preparations.

Jason was also able to send reminders for fans to watch the show and to vote. “We had a great response to our text campaign, said Seth Levit, Executive Director of the Jason Taylor Foundation. “There is no question that text messaging is a direct, personal way to reach Jason’s fans and foundation supporters.”
For more information and news on the Jason Taylor Foundation.

- Jeff Michaud

Redline Media Group has chosen 3Cinteractive to be its exclusive mobile marketing partner.  The first project for 3Ci and Redline will be to bring SMS interactivity to Seminole Hard Rock Hotel & Casino Properties.

Redline Media Group CEO, Cima Georgevich, a proponent of cutting edge technology, will use  3Ci’s Switchblade™ mobile messaging platform to deploy several SMS concierge applications, including a “meet-n-greet” solution for visitors at airports in Seminole Hard Rock live venue cities.  Most notably 3Ci’s houtbox™, an in-venue text-to-screen application, will bring live interactivity to all Seminole Hard Rock Live shows and events.
According to David Ross, 3Ci’s Chairman, “Redline’s bold initiative is being supported by our “boutique
service” team. We are proud that Redline has chosen 3Ci to help get in front of its competitors by
providing its client base with mobile marketing extensions, in a full service end-to-end fashion”.

- Jeff Michaud