After another year of dramatic growth, 3Cinteractive (3Ci) has completed its expansion of its corporate headquarters in Boca Raton, Florida. 3Ci, recently named the years’ Fastest Growing Technology Company in South Florida by the South Florida Business Journal, has expanded its facility to allow for significant forecasted growth in 2009.
“In these economic times, we are very happy to be in a position to continue our expansion,” said John Duffy, 3Cinteractive’s CEO. “All aspects of our business continue to grow. We added 23 employees in 2008, our revenues grew over 250% from 2007, and we are extremely excited about our outlook for 2009,” said Mr. Duffy.
“While traditional media-based advertising revenues in general are clearly down, mobile marketing revenues continue to grow,” said 3Ci President Mike FitzGibbon. “Advertising Age recently reported that the case for mobile as a direct-response channel could resonate more in the present economic climate.”
“Our elegant SMS and IVR mobile messaging platforms were built to make it easy for marketers to mobilize and reach consumers ubiquitously. We continue to create measurable interaction between brands and consumers,” said Mr. FitzGibbon.
Boca Raton, FL (PRWEB) August 5, 2008 — 3Cinteractive (3Ci), a leading mobile marketing firm, announced today the formation of an all-star Board of Advisors that will help guide the company and continue its robust growth in the red hot mobile industry.
The 3Ci Board is composed of thirteen business leaders, each with amazingly successful track records in their various fields of expertise. The vast experience this Board brings to 3Ci in the areas of broadcast media, wireless, advertising, legal and entertainment will undoubtedly serve to solidify 3Ci’s position as the most creative and experienced company in the mobile marketing industry.
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Boca Raton, FL (PRWEB) August 1, 2008 — 3Cinteractive has been ranked the #1 Fastest Growing Technology Company in South Florida for its 2006-2007 year over year growth. 3Cinteractive, a creative mobile marketing and technology firm, was one of only two companies that posted quadruple digit growth in the time period used for the rankings, which are published each year by the South Florida Business Journal.
This type of revenue growth, in a year where the United States economy has experienced significant challenges, underscores the continuing growth potential of the mobile industry and validates 3Ci’s approach to the marketplace.
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I sat through a great meeting yesterday with a direct marketing firm from Boca Raton. As I demoed our platform, we reviewed a couple of the firm’s ideas. A lot of direct marketing firms are dealing with e-mail or direct mail, which is a slightly different beast than SMS. There are particular ways to maintain conversions with mobile marketing, that wouldn’t apply for e-mail marketing. In addition, mobile marketing is about spending the time to build a database rather than simply catching and blasting opt-in messages.
This firm got the concept that many do not: Mobile marketing isn’t restricted to a stand alone campaign that can be monetized immediately. In fact, a well designed mobile marketing strategy will have always-on campaigns that support other direct marketing efforts. Your brand’s short code is equivalent to it’s URL. When I work with a client, this is one of the first concepts that I establish. Once your short code is live, you need at least one campaign that will run constantly and collect interested consumers who read your marketing material. Mobile activates traditional marketing in a way that websites cannot. Missing this concept causes a lot of brands to avoid mobile marketing because they aren’t quite sure how to monetize it.
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