Boca Raton, FL (PRWEB) August 5, 2008 — 3Cinteractive (3Ci), a leading mobile marketing firm, announced today the formation of an all-star Board of Advisors that will help guide the company and continue its robust growth in the red hot mobile industry.
The 3Ci Board is composed of 13 business leaders, each with amazingly successful track records in their various fields of expertise. The vast experience this Board brings to 3Ci in the areas of broadcast media, wireless, advertising, legal and entertainment will undoubtedly serve to solidify 3Ci’s position as the most creative and experienced company in the mobile marketing industry.
Continue reading ‘3Cinteractive Announces All-Star Board of Advisors’
I sat through a great meeting yesterday with a direct marketing firm from Boca Raton. As I demoed our platform, we reviewed a couple of the firm’s ideas. A lot of direct marketing firms are dealing with e-mail or direct mail, which is a slightly different beast than SMS. There are particular ways to maintain conversions with mobile marketing, that wouldn’t apply for e-mail marketing. In addition, mobile marketing is about spending the time to build a database rather than simply catching and blasting opt-in messages.
This firm got the concept that many do not: Mobile marketing isn’t restricted to a stand alone campaign that can be monetized immediately. In fact, a well designed mobile marketing strategy will have always-on campaigns that support other direct marketing efforts. Your brand’s short code is equivalent to it’s URL. When I work with a client, this is one of the first concepts that I establish. Once your short code is live, you need at least one campaign that will run constantly and collect interested consumers who read your marketing material. Mobile activates traditional marketing in a way that websites cannot. Missing this concept causes a lot of brands to avoid mobile marketing because they aren’t quite sure how to monetize it.
Continue reading ‘Start Building Your Mobile Database’