Leading mobile platform company announces John Sculley, former CEO of Apple and Pepsi Cola Company, named Chairman of its Board of Directors

Boca Raton, FL– September 14, 2011– 3Cinteractive®, a leading provider of cloud-based mobile software and services for the Fortune 1000, announced John Sculley, the former CEO of Apple and Pepsi Cola Company, has been named chairman of the company’s board of directors. Sculley has been a long time investor in 3Ci and advisor to John Duffy, 3Ci’s founder and CEO.

“The addition of John Sculley to our board marks an important milestone in the maturation of 3Cinteractive as a company,” said Duffy, “John’s experience in numerous leadership positions and depth of knowledge of technology has proven invaluable in helping 3Ci establish itself as a leader in mobile”.

“I’m very excited to assume the role of chairman of 3Cinteractive’s board of directors,” said Sculley, “I look forward to working with the board and executive team as we continue to innovate and provide the best enterprise mobile business solutions available.”

During his time at Apple, Sculley helped grow the company from under $600 million in revenues to more than $8 billion, becoming the leading PC seller in the world. At Pepsi, he led the global beverage and food giant to the number one position in the soft drink market. Currently, Sculley serves as a mentor to several entrepreneurs, has backed many successful start-ups and is a highly sought after speaker around the world.

About 3Cinteractive

3Cinteractive® (www.3Cinteractive.com) provides integrated mobile software and services that help businesses communicate with consumers on their mobile device. Our mobile business solutions improve efficiencies by extending operational and CRM processes to the mobile channel. 3Ci’s cloud-based mobile platform – Switchblade® – allows businesses to deliver mobile solutions on any handset or carrier, using integrated mobile technologies such as messaging, voice, mWeb and smartphone apps. And our XaaS services suite makes it easy for businesses to deploy and maintain effective mobile business solutions. 3Ci is an active member of the CTIA and Mobile Marketing Association and is listed as one of the top ASPs by the Common Short Code Administration.

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Media Contact:

Vinnie Fiordelisi

3Cinteractive

561-443-5505 x158

vinnie@3Cinteractive.com

This is the fifth installment of the series of weekly blog posts written by Jenny Walsh, intern and office mate of John Duffy, 3Cinteractive’s Founder and CEO . This series takes a look at the inner workings of 3Ci and mobile marketing from a fresh perspective.

I had a different learning experience from what I’ve been used to so far. I usually write about something Duff explained to me, but this time I got to sit back and watch Duff mentor someone else for a change.

Duff had a meeting with a guy who wanted to start new technology business. Duff, who has started several successful businesses, was helping prepare this guy for what to expect. Its obvious Duff really enjoys mentoring people. He’s always willing to offer advice and has mentored a bunch of the guys here.

Duff started off by peppering the guy with questions. I think he was purposely trying to throw this guy off his game to see how he would respond. He wanted to make sure this guy considered all the aspects of starting a business. “Do you have any experience managing people? What are your weaknesses? What does your budget look like?”

It dawned on me that I should remember the questions Duff was asking because I hope one day I might be the person sitting on the couch getting grilled.

After the inquisition, Duff turned to giving some advice. He stressed the importance of having a good infrastructure, great people, sufficient money, and experienced mentors. He also talked about having a good elevator pitch, which my dad previously explained to me, was a thirty-second overview of your business, to draw in potential customers or investors. Being an entrepreneur doesn’t sound easy. But as Duff likes to say, “Even successful entrepreneurs have scar tissue but they have learned from those experiences and become better”. Hopefully this guy will heed some of Duff’s advice so he can avoid some of the more painful scars.

Pictured, from left to right: John Sculley, Jenny Walsh, and John Duffy