In-Stat has reported that the trend of US wireless users going without a home phone is growing.
But even the expected “young, single, living alone, or sharing quarters” are not alone: 24% of landline owners considering moving entirely mobile. These cord cutters are big spenders, as they represent the highest penetration of family or group mobile rate plans (In-Stat) resulting in the highest spending at $111.41 p/ month.
Current cord cutters respondents use 22% more cellular minutes than the average survey responded, and 40% more than those loyal to their landlines (In-Stat).
This is the same generation that is spending more time interacting with online content and moving away from traditional wired mediums such as TV and Radio. As the content generation continues to evolve the way brands deliver their message, the opportunities in mobile marketing are just beginning.
Tomorrow I’ll explain a bit more why SMS is the channel to Generation Y.