Tag Archive for 'Mark Smith'

The MMA’s 2010 US Consumer Best Practices Committee Meeting and Dinner

Published
by
Michelle Stone
on February 19, 2010
in Events and Inside 3Ci
. 1 Comment

3Cinteractive, along with Neustar, was proud to sponsor the Mobile Marketing Association’s (MMA) 2010 Consumer Best Practices (CBP) Public Forum event. 3Ci also played host to the MMA’s CBP Committee Meeting at our offices in Boca Raton as well as a VIP dinner at the Seagate Beach Club in Delray Beach.

Niki Dunbar, Alison Billings, Mike FitzGibbon, Mark Smith, Ryan Martin
Pictured, left to right: Niki Dunbar, 3Cinteractive; Alison Billings, T-Mobile USA; Mike FitzGibbon
and Mark Smith, 3Cinteractive; and Ryan Martin, U.S. Cellular

By all accounts both the MMA CBP Committee meeting and the Industry Forum were a big hit. All of the feedback regarding the events was tremendous and several highly productive meetings occurred as a result of the forum.

3Ci thanks Neustar, the MMA, the CBP Committee members, and the forum attendees for helping to make this year’s Consumer Best Practices Forum a success, and special thanks go to Kelly Dowling, Jeff Michaud, and Joe Arcadi of the 3Cinteractive team for their efforts.

The forum, held at the Boca Raton Resort and Club in Boca Raton, Florida, discussed the CBP Guidelines, which are produced by the MMA’s CBP Committee (of which 3Cinteractive is a member). The guidelines provide measures of acceptable and unacceptable practices. Updated regularly, these guidelines set the industry standard for cross- carrier mobile content services, such as short messaging service (SMS), multimedia messaging service (MMS), shortcode programs, interactive voice response (IVR), and mobile web.

Employee Profile: Mark Smith, COO

Published
by
Michelle Stone
on October 22, 2009
in Employee Profile and Inside 3Ci
. 0 Comments

Mark Smith is 3Cinteractive’s Chief Operating Officer. As part of the company’s management team he is responsible for all facets of operations and administration. Mark brings a wealth of knowledge and experience in the areas of wireless technology, ecommerce, and telecommunications solutions for enterprises and brands to 3Ci. 

Mark Smith

Prior to the start of 3Cinteractive, Mark spent 16 years at MCI. After leaving MCI Mark joined startup iBill (one of the first Internet-based payment processing companies). Mark served as Executive Vice President of Sales and Operations and was instrumental in helping to build the company up to over four hundred employees strong, processing over a half a billion dollars a year in payments.

After the sale of iBill in 2002 to Intercept, a publicly traded company in Atlanta, Mark has been involved in several new ventures, including PayVentures, Governmental Management Services, and 365 Billing.

Something that you may not know about Mark is the fact that, prior to starting 3Cinteractive, he had never before sent a mobile text message. As Mark tells it, “When we started 3Ci, I had never sent a text message in my life. For the first year, most of the people we spoke to about the coming wave of mobile marketing and text messaging looked at us like we were out of our mind. It is really gratifying to see how prevalent and important text messaging and mobile marketing has become.”

Now that he is one of our text messaging experts, Mark has helped lead the charge for 3Cinteractive to affect the direction of the industry itself. 3Ci is an active member of organizations such as the Mobile Marketing Association (MMA) and CTIA - The Wireless Association. In particular, 3Cinteractive is involved in the Best Practices Committee and the Mobile Commerce Committee with the MMA, demonstrating that mobile marketing is more than things like ringtones and wallpapers and other consumer oriented entertainment products.

Mark is a proud graduate of the University of Texas and while 3Ci is his day, evening, night and weekend job, he is a dedicated husband and father as well as an avid runner and skier.

3Ci Helps Cricket Wireless Reach 50 Radio Markets

Published
by
Karly Dreker
on December 9, 2008
in Inside 3Ci
. 0 Comments

Over a 6 week promotional campaign, Cricket Wireless will drive consumers to the Cricket website to increase their subscriber base.  Each week listeners will be given a different keyword to text in to win one of many grand prizes including cell phones, prize packages and gift cards. The consumer will then immediately receive a text message back informing them if they are an instant winner.  Even participants who are not instant winners will still be directed to the Cricket website to download free digital content and be entered to win one of the grand prizes.

3Cinteractive is providing complete technology fulfillment for the promotion including website integration, the mobile application, registering winners, and redemption tools. “3Ci’s comprehensive involvement in the campaign allows Cricket to focus on their clients and branding,” says Mark Smith, 3Ci’s COO. “It was really exciting to  work on such an extensive project where we not only designed the mobile application, but also the web component of the promotion.”