Vinnie Fiordelisi brings a wealth of knowledge to his role as 3Cinteractive’s Marketing Specialist. Vinnie’s responsibilities include leading 3Ci’s public relations and communications strategy and assisting in marketing and branding efforts.
Prior to 3Ci, Vinnie spent nine years as the Director of Talent Services at Neostar Sports & Entertainment, a leading sports marketing company. He worked directly with a number of professional athletes, most notably 3Ci Advisory Board Member and All-Pro Linebacker Jason Taylor and 3Ci Advisory Board member and Hall of Fame Quarterback Dan Marino.
As Director of Talent Services, Vinnie negotiated endorsement contracts, coordinated speaking engagements, memorabilia signings, and personal appearances. He also provided corporate consulting services to a number of corporate clients such as McArthur Dairy® and Juiceblendz®.
Vinnie focused on creating and maintaining the desired brand image of each client and enhanced their careers through maximizing endorsement and appearance opportunities, broadcast negotiation, public relations, and promotional management.
Vinnie was born and raised in New Jersey before attending the University of Maryland, College Park. He is a life-long Miami Dolphins, New York Yankees, and New York Knicks fan.
A new wave of the cell phone market has begun: the release of the iPhone SDK. While there has been a small market for mobile based applications, entirely new companies, some supported by KPCB’s $100 million iFund, will be spawned to produce iPhone supported applications. While the actual extent of this marketplace is still unclear, it still hits with the same sincerity that something is happening in the mobile world. I’d bet it’s unlike anything we’ve seen before.
Mobile marketing and mobile content distribution functions at a more powerful level than electronic newsletter subscriptions. Undoubtedly, electronic newsletter subscriptions are key to maintaining close access to former customers, current customers, and future customers. At the touch of a button, businesses can easily deliver news to the e-mail boxes of subscribers. Therefore, users are receiving their content when you need them to, and not when they stumble upon it, many weeks later - if ever.
The truth is, those were valuable, back when users were subscribed to a select few lists and were more open to mass e-mails. Now users are opting out of these newsletters or driving them to their junk box; this brings new value to the RSS feed, allowing users to have yet another method to cleanly manage information they wanted to read while sparing their inboxes. While, the RSS reader is still increasing in value, it does not hit the key point of business marketing: reliably pinging your audience at the crucial moment - the tipping point.
Don’t forget: the iPhone has SMS!
Continue reading ‘How to Launch Your iPhone SDK Application’
Over the past week I’ve been moving the 3Cinteractive newsletter service to a new vendor. Building and managing these lists through the new vendor’s software, and going through opt-in process has made me think a lot about traditional media. I don’t find e-mail newsletters to be traditional media, but it is definitely a step back from text messaging. Getting adjusted to the software and managing our content, I realized there are still lessons to be learned from traditional media.
Continue reading ‘What We Learn from Traditional Media’