Tag Archive for 'Mike FitzGibbon'

The MMA’s 2010 US Consumer Best Practices Committee Meeting and Dinner

Published
by
Michelle Stone
on February 19, 2010
in Events and Inside 3Ci
. 0 Comments

3Cinteractive, along with Neustar, was proud to sponsor the Mobile Marketing Association’s (MMA) 2010 Consumer Best Practices (CBP) Public Forum event. 3Ci also played host to the MMA’s CBP Committee Meeting at our offices in Boca Raton as well as a VIP dinner at the Seagate Beach Club in Delray Beach.

Niki Dunbar, Alison Billings, Mike FitzGibbon, Mark Smith, Ryan Martin
Pictured, left to right: Niki Dunbar, 3Cinteractive; Alison Billings, T-Mobile USA; Mike FitzGibbon
and Mark Smith, 3Cinteractive; and Ryan Martin, U.S. Cellular

By all accounts both the MMA CBP Committee meeting and the Industry Forum were a big hit. All of the feedback regarding the events was tremendous and several highly productive meetings occurred as a result of the forum.

3Ci thanks Neustar, the MMA, the CBP Committee members, and the forum attendees for helping to make this year’s Consumer Best Practices Forum a success, and special thanks go to Kelly Dowling, Jeff Michaud, and Joe Arcadi of the 3Cinteractive team for their efforts.

The forum, held at the Boca Raton Resort and Club in Boca Raton, Florida, discussed the CBP Guidelines, which are produced by the MMA’s CBP Committee (of which 3Cinteractive is a member). The guidelines provide measures of acceptable and unacceptable practices. Updated regularly, these guidelines set the industry standard for cross- carrier mobile content services, such as short messaging service (SMS), multimedia messaging service (MMS), shortcode programs, interactive voice response (IVR), and mobile web.

3Ci’s Mike FitzGibbon Honored at SFBJ’s “40 Under 40″

Published
by
Michelle Stone
on June 19, 2009
in Events, Inside 3Ci and News and Notes
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Mike FitzGibbon, Co-Founder and President of 3Cinteractive, was recently honored by the South Florida Business Journal (SFBJ) as one of their 40 Under 40.

Mike FitzGibbon, 3Cinteractive
Mike FitzGibbon, pictured center

The Business Journal has long believed that young professionals are among the community’s most vital assets and that it’s important to recognize and acknowledge those who are making South Florida a better place to live and do business.

The group of 40 Under 40 honorees were recognized at a cocktail reception held Thursday, June 18th Design Center of the Americas. In addition, the honorees will be profiled in the the special section of the Business Journal on June 19.

Congratulations to Mike and thanks to the SFBJ for the honor!

3Cinteractive Expands Worldwide Corporate Headquarters

Published
by
3Cinteractive
on January 16, 2009
in Inside 3Ci and Press Releases
. 0 Comments

After another year of dramatic growth, 3Cinteractive (3Ci) has completed its expansion of its corporate headquarters in Boca Raton, Florida. 3Ci, recently named the years’ Fastest Growing Technology Company in South Florida by the South Florida Business Journal, has expanded its facility to allow for significant forecasted growth in 2009.

“In these economic times, we are very happy to be in a position to continue our expansion,” said John Duffy, 3Cinteractive’s CEO. “All aspects of our business continue to grow. We added 23 employees in 2008, our revenues grew over 250% from 2007, and we are extremely excited about our outlook for 2009,” said Mr. Duffy.

“While traditional media-based advertising revenues in general are clearly down, mobile marketing revenues continue to grow,” said 3Ci President Mike FitzGibbon. “Advertising Age recently reported that the case for mobile as a direct-response channel could resonate more in the present economic climate.”

“Our elegant SMS and IVR mobile messaging platforms were built to make it easy for marketers to mobilize and reach consumers ubiquitously. We continue to create measurable interaction between brands and consumers,” said Mr. FitzGibbon.

Client Feature: Cumulus Radio

Published
by
3Cinteractive
on April 1, 2008
in Inside 3Ci
. 0 Comments

3Ci welcomes Cumulus Media to its family. Cumulus Media is a leading owner and operator of high quality FM and AM radio stations serving mid-size and smaller cities throughout the US and Caribbean. Cumulus Media Atlanta was looking for an effective way to get information out to its listeners regarding a change of dial position for all of its brands and a new internet radio station launched for alternative listeners.

To support the cluster’s efforts, 3Ci began by “scrubbing” the Cumulus listener database and provided them with 100,000 mobile numbers from their existing database.  Cumulus used this data to invite fans to the
new Internet station 99x.com.  Fans were also invited to win tickets to a sold out concert.  The campaign resulted in over 7,000 entries during afternoon drive on a Friday! Rob Hamilton, Director of Interactive Media at Cumulus is enthusiastic about the cluster’s mobile initiatives, “Text messaging gives us an immediate, direct way to reach our listeners and engage them when they are away from the radio, and that is a very powerful marketing tool for us.”
“We are really excited about the Cumulus opportunity,” stated Mike FitzGibbon, 3Ci President. “An aggressive team of experienced programmers, sale managers and promotion directors are receiving a hands on mobile
education from the 3Ci team.  They are embracing the technology, and are engaged in the boutique services provided by 3Ci including live support during initial mobile campaigns to ensure Cumulus’ early success with mobile.”

- Jeff Michaud

3Ci Rocks Winter X Games XII

Published
by
3Cinteractive
on February 1, 2008
in Inside 3Ci
. 0 Comments

ESPN selected the 3Cinteractive Switchblade™ mobile text messaging platform and in-venue, text to screen application, Shoutbox™ to rock the Winter X Games “go big” event this past weekend in Aspen, Colorado.

On Saturday night, ESPN, EXPN.com, and ABC televised the Snowboard Big Air contest. The debut of 3Ci’s Shoutbox™ text-voting capabilities extended audience participation by empowering the viewer to help judge the outcome of the events. The judging was done in an “American Idol” format with the decision of a presiding judge supplemented by the fans’ votes.  

3Ci President Mike FitzGibbon attended the games and was thrilled with the response. “Everywhere you looked people were texting, proving the direct response SMS generates. I’m excited about the future of text messaging as an efficient advertising avail reaching 250 million Americans on a device they carry in their pockets.”

- Jeff Michaud