3Cinteractive, along with Neustar, was proud to sponsor the Mobile Marketing Association’s (MMA) 2010 Consumer Best Practices (CBP) Public Forum event. 3Ci also played host to the MMA’s CBP Committee Meeting at our offices in Boca Raton as well as a VIP dinner at the Seagate Beach Club in Delray Beach.

Pictured, left to right: Niki Dunbar, 3Cinteractive; Alison Billings, T-Mobile USA; Mike FitzGibbon
and Mark Smith, 3Cinteractive; and Ryan Martin, U.S. Cellular

By all accounts both the MMA CBP Committee meeting and the Industry Forum were a big hit. All of the feedback regarding the events was tremendous and several highly productive meetings occurred as a result of the forum.

3Ci thanks Neustar, the MMA, the CBP Committee members, and the forum attendees for helping to make this year’s Consumer Best Practices Forum a success, and special thanks go to Kelly Dowling, Jeff Michaud, and Joe Arcadi of the 3Cinteractive team for their efforts.

The forum, held at the Boca Raton Resort and Club in Boca Raton, Florida, discussed the CBP Guidelines, which are produced by the MMA’s CBP Committee (of which 3Cinteractive is a member). The guidelines provide measures of acceptable and unacceptable practices. Updated regularly, these guidelines set the industry standard for cross- carrier mobile content services, such as short messaging service (SMS), multimedia messaging service (MMS), shortcode programs, interactive voice response (IVR), and mobile web.

3Cinteractive® is proud to announce that it has expanded its mobile messaging coverage to key Central and South American markets. This further extends the reach of Switchblade™, the company’s mobile marketing technology platform.

The mobile marketing platform expansion adds significant markets including Argentina, Brazil, Mexico, Venezuela, and Uruguay. “Our platform is designed to be highly scalable, carrier and aggregator agnostic, and expansive enough to serve the global brands we work with,” explained Mike FitzGibbon, Co-Founder and President of 3Cinteractive.

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Mike FitzGibbon, Co-Founder and President of 3Cinteractive, was recently honored by the South Florida Business Journal (SFBJ) as one of their 40 Under 40.

Mike FitzGibbon, pictured center

The Business Journal has long believed that young professionals are among the community’s most vital assets and that it’s important to recognize and acknowledge those who are making South Florida a better place to live and do business.

The group of 40 Under 40 honorees were recognized at a cocktail reception held Thursday, June 18th Design Center of the Americas. In addition, the honorees will be profiled in the the special section of the Business Journal on June 19.

Congratulations to Mike and thanks to the SFBJ for the honor!

After another year of dramatic growth, 3Cinteractive (3Ci) has completed its expansion of its corporate headquarters in Boca Raton, Florida. 3Ci, recently named the years’ Fastest Growing Technology Company in South Florida by the South Florida Business Journal, has expanded its facility to allow for significant forecasted growth in 2009.

“In these economic times, we are very happy to be in a position to continue our expansion,” said John Duffy, 3Cinteractive’s CEO. “All aspects of our business continue to grow. We added 23 employees in 2008, our revenues grew over 250% from 2007, and we are extremely excited about our outlook for 2009,” said Mr. Duffy.

“While traditional media-based advertising revenues in general are clearly down, mobile marketing revenues continue to grow,” said 3Ci President Mike FitzGibbon. “Advertising Age recently reported that the case for mobile as a direct-response channel could resonate more in the present economic climate.”

“Our elegant SMS and IVR mobile messaging platforms were built to make it easy for marketers to mobilize and reach consumers ubiquitously. We continue to create measurable interaction between brands and consumers,” said Mr. FitzGibbon.

3Ci welcomes Cumulus Media to its family. Cumulus Media is a leading owner and operator of high quality FM and AM radio stations serving mid-size and smaller cities throughout the US and Caribbean. Cumulus Media Atlanta was looking for an effective way to get information out to its listeners regarding a change of dial position for all of its brands and a new internet radio station launched for alternative listeners.

To support the cluster’s efforts, 3Ci began by “scrubbing” the Cumulus listener database and provided them with 100,000 mobile numbers from their existing database.  Cumulus used this data to invite fans to the
new Internet station 99x.com.  Fans were also invited to win tickets to a sold out concert.  The campaign resulted in over 7,000 entries during afternoon drive on a Friday! Rob Hamilton, Director of Interactive Media at Cumulus is enthusiastic about the cluster’s mobile initiatives, “Text messaging gives us an immediate, direct way to reach our listeners and engage them when they are away from the radio, and that is a very powerful marketing tool for us.”
“We are really excited about the Cumulus opportunity,” stated Mike FitzGibbon, 3Ci President. “An aggressive team of experienced programmers, sale managers and promotion directors are receiving a hands on mobile
education from the 3Ci team.  They are embracing the technology, and are engaged in the boutique services provided by 3Ci including live support during initial mobile campaigns to ensure Cumulus’ early success with mobile.”

- Jeff Michaud

ESPN selected the 3Cinteractive Switchblade™ mobile text messaging platform and in-venue, text to screen application, Shoutbox™ to rock the Winter X Games “go big” event this past weekend in Aspen, Colorado.

On Saturday night, ESPN, EXPN.com, and ABC televised the Snowboard Big Air contest. The debut of 3Ci’s Shoutbox™ text-voting capabilities extended audience participation by empowering the viewer to help judge the outcome of the events. The judging was done in an “American Idol” format with the decision of a presiding judge supplemented by the fans’ votes.  

3Ci President Mike FitzGibbon attended the games and was thrilled with the response. “Everywhere you looked people were texting, proving the direct response SMS generates. I’m excited about the future of text messaging as an efficient advertising avail reaching 250 million Americans on a device they carry in their pockets.”

- Jeff Michaud

Boca Raton, FL (PRWEB) – (7/24/2007) – 3Cinteractive has been selected to power Lincoln Financial Media’s exciting new mobile commerce initiative.

“Our P1SMS service is a revolutionary mobile content sales and marketing product that is poised to generate substantial revenue for radio, while inciting more listener passion and loyalty” said 3Cinteractive’s President Mike FitzGibbon. “Radio has an unmatched power to reach millions of content-hungry consumers, and reigns supreme when it comes to breaking new music and driving consumers to interact,” says Mr. FitzGibbon. “It’s time to capitalize on that power.” P1SMS will allow consumers to instantly buy content (using their mobile phone) based on what’s currently playing on the radio station.

“We are very excited about our new mobile messaging initiatives,” said John Dimmick, Vice President of Programming for Lincoln Financial Media.” This mobile solution gives Lincoln Financial Media and our advertisers the ability to connect with our listeners with compelling and unique content and offers. We chose 3Ci for the depth of capabilities their P1SMS messaging platform provides. The P1SMS tools give us complete control over marketing messages delivered to our listeners allowing us to create and manage SMS campaigns in real time. It also allows us to schedule and deliver targeted SMS messages, special station content advertiser sponsored messages. Lincoln Financial Media and our advertisers are now on the cutting edge of delivering value and content to our listeners wherever they are and whenever they want to interact with us.”

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