On January 26, 2011, 3Cinteractive® will be the premier sponsor of the Mobile Marketing Associations’ (MMA) most impactful forum of the year. For the second consecutive year the Consumer Best Practices Industry Forum will be held in Boca Raton, Florida, at the Boca Raton Resort and Club. The forum offers the opportunity for industry leaders, top brands, and carriers to provide input into and shape the guidelines and best practices for the mobile marketing industry in the United States.

These influential leaders in mobile will address key issues such as privacy, ad delivery and ad measurement as well as define the standard and best practices for consumer protection. The group will also discuss what can be done to further the adoption of mobile within the marketing mix for 2011 and beyond.

3Ci hopes to see you at the Forum. If you would like to learn more about 3Ci or schedule a meeting at the Forum, please email us at sales@3cinteractive.com.

For the complete event agenda and to register visit the MMA’s Consumer Best Practices Forum page.

Jeremy Martin, 3Cinteractive’s Senior Vice President of Business Development, was a panelist at SFIMA’s “Moving Into Mobile” event. In this clip, Jeremy talks about the ubiquity of text messaging, the mobile web, and how enterprises are able to extend their existing CRM applications and platforms into mobile as a way to immediately reach their consumers.

Here, Jeremy speaks on how enterprises can utilize mobile to increase efficiencies across all aspects of business. Jonathan Stephen, Manager of Industry Initiatives for the Mobile Marketing Association (MMA), follows up on how mobile enhances customer relations and retention, replacing certain functionality to improve the consumer experience.

Boca Raton, FL, November 1, 2010 — 3Cinteractive®, a leading mobile platform company, announced that John Styers, the company’s vice president of corporate strategy and industry relations, was elected to the Mobile Marketing Association (MMA) North American Board of Directors.

Styers, a career mobile evangelist both domestically and abroad, was a founding member of the MMA. He was also a co-author of the original Consumer Best Practices guidelines. His core responsibilities at 3Ci include managing various carrier and industry relationships as well as helping spearhead the company’s mobile health (mHealth) initiatives. Styers’ has a strong carrier background, extensive experience and deep industry relationships in all areas of the mobile ecosystem.

“I am honored to serve on the MMA’s North American Board of Directors with this great group of mobile industry leaders,” said Styers. “I am looking forward to again helping define the future of the MMA and shaping the direction this organization will take to better our industry.”

The MMA North American Board of Directors is comprised of individuals representing some of the world’s most prominent brands, agencies, advertisers, wireless operators, retailers, and software and service providers. The MMA global and regional board members work together to oversee and guide the Mobile Marketing Association and its industry initiatives across Asia Pacific, Middle East and Africa, Europe, Latin America and North America.

“This is a very influential seat and in my opinion there is nobody better suited to be on this board representing our company and industry than John Styers,” said Mike FitzGibbon, 3Cinteractive’s Co-Founder and President. “His knowledge and passion for mobile is the perfect combination to help drive the appropriate policy changes needed to continue the advancement our industry.”

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Congratulations to our own John Styers! The company’s vice president of corporate strategy and industry relations was elected to the Mobile Marketing Association (MMA) North American Board of Directors.

Styers, a career mobile evangelist both domestically and abroad, was a founding member of the MMA. He was also a co-author of the original Consumer Best Practices guidelines. His core responsibilities at 3Cinteractive include managing various carrier and industry relationships as well as helping spearhead the company’s mobile health (mHealth) initiatives. Styers’ carrier background, experience and industry relationships in the mobile ecosystem should make him an invaluable member of the MMA board.

“I am honored to serve on the MMA North America Board of Directors with this great group of mobile industry leaders,” said Styers. “I am looking forward to again helping define the future of the MMA and shaping the direction this organization will take to better our industry.”

The MMA North American Board of Directors is comprised of individuals representing some of the world’s most prominent brands, agencies, advertisers, wireless operators, retailers, and software and service providers. The MMA global and regional board members work together to oversee and guide the Mobile Marketing Association and its industry initiatives across Asia-Pacific, Middle East and Africa, Europe, Latin America, and North America.

The MMA’s Mobile Marketing Forum series, held earlier this month in New York and of which 3Cinteractive was a corporate sponsor, is being roundly hailed as a success, generating unparalleled excitement, and engagement from the global mobile marketing ecosystem. The Forum was an official event of the 2010 Internet Week in New York, a week-long festival of events celebrating the city’s thriving Internet industry and community.

The Forum was held from June 7th through the 9th at New York’s Waldorf-Astoria hotel. During the three-day event, Forum attendees heard from top industry experts on a wide variety of relevant topics, including notable keynote presentations from executives such as:

• Elizabeth Harz, the Senior Vice President for Global Media Sales at Electronic Arts (EA), who spoke about how mobile gaming accounts for more than 50 percent of all revenue generated from mobile applications;
• John Zehr, Senior Vice President and General Manager of ESPN Mobile, who detailed their structured user-generated content, a platform that allows fans or supporters of junior, amateur, and youth league teams to post the official records of these games;
• AJ Rhodes, Director of Mobile Strategy and Marketing for Disney Online, focused on how companies can reach consumers with premium branded content;
• Mike Steib, Director of Emerging Platforms at Google spoke on the future of mobile and Google’s predictions on the mobile trends that they believe will matter most;
• Jeffrey Hayzlett, CMO/VP of Kodak, who gave a dynamic and energetic final keynote, based loosely around his book, The Mirror Test; and
• David Aylward, Executive Director of the mHealth Alliance, United Nations Foundation, on how the power of mobile is being used to help combat maternal mortality in the developing world.

In addition to the speakers featured above, 3Cinteractive’s John Styers, Vice President of Corporate Strategy and Industry Relations was chair of the Reaching Consumers track, where he also presented the track overview. 3Cinteractive also sponsored the carrier panel, Enabling New Channels: Mobile Beyond Messaging. The mobile operators who were part of the panel spoke about how Fortune® 1000 companies are using mobile as a marketing and business solution, are enabling new services in the United States and what the operators are learning from their global counterparts.

This year’s Forum in New York brought together the industry’s best to discuss, learn, network, and engage. Aside from the great content and discussion came an outstanding networking opportunity. 3Cinteractive had a excellent chance to interact with clients such as Disney Online and ESPN. This year’s Forum emphasized the point that, while marketing and advertising clients often request iPhone® or other apps in first meetings, the reality is that most mobile marketing is run on SMS, MMS, or WAP as these provide the best reach to all consumers. It was clear from the presentations and discussions at the Forum that mobile applications are, in actuality, still a minor element for the premium smartphone segment.

We look forward to seeing you at the upcoming 2010 MMA Forums in Los Angeles on the 17th of November.

This year, the MMA Forum will feature speakers from across the mobile ecosystem, including Alcatel-Lucent, Best Buy, Kodak, Microsoft, Openwave, and the United Nations Foundation. The MMA Forum will also feature a Mobile Experience Lab, an interactive way for delegates to hear from the industry’s thought leaders, experience mobile campaigns firsthand, and interact with brands using mobile as part of their integrated marketing strategy.

The 2010 MMA Forum marks 3Cinteractive’s third year as speakers / sponsors and our fourth forum event overall. This year, John Styers, 3Cinteractive’s Vice President of Corporate Strategy and Industry Relations, is chairing Reaching Consumers, which is track two on day two (Wednesday, June 9th) of the forum. The Reaching Consumers track focuses on the following topic areas:

• Digital: The New, Empowered Shopper and the Experience
• Converting Prospects to Customers, Strategies for Mobile Commerce
• Ten Best Practices for Engaging the Consumer Through Mobile: The Industry Standard of Care
• Coke’s Under the Cap Promotion and Driving Consumer Loyalty
• Lessons Learned from the CDC’s Mobile Website, App, and Text Messaging Pilot
• $50 Million Raised and Climbing
• The View From Madison Avenue: How Brands and Agencies are Using and Spending on Mobile

3Cinteractive is sponsoring the Carrier Panel on track two, day two. The panel topic is Broader Opportunities of Mobile, Beyond the Messaging, Enabling Mobile Marketing and will be moderated by David Diggs, Vice President of Wireless Internet Development for the CTIA. The panel’s featured speakers are Stephanie Bauer Marshall of Verizon; Sam Hijazin, Head of Mobile Marketing and Advertising for Telcordia; Danielle Lee of AT&T; and Cindy Sullivan of Sprint.

The 2010 MMA Forum will prove to be an industry-shaping event, especially as recent global trends are changing the way we view mHealth and mobile giving — we hope to see you at the Waldorf Astoria Hotel in New York. If you haven’t registered for the event, you can do so through the Mobile Marketing Forum.

3Cinteractive, along with Neustar, was proud to sponsor the Mobile Marketing Association’s (MMA) 2010 Consumer Best Practices (CBP) Public Forum event. The forum, held at the Boca Raton Resort and Club in Boca Raton, Florida, discussed the CBP Guidelines, which are produced by the MMA’s CBP Committee (of which 3Cinteractive is a member). The guidelines provide measures of acceptable and unacceptable practices. Updated regularly, these guidelines set the industry standard for cross- carrier mobile content services, such as short messaging service (SMS), multimedia messaging service (MMS), shortcode programs, interactive voice response (IVR), and mobile web.

Pictured, left to right: Vic Shroff, 3Cinteractive; Alykahn Govani, MX Telecom;
and Jeremy Martin, 3Cinteractive

Here are some of our insights from the industry forum, which continues its charge of shaping the mobile industry as a viable, profitable market place that provides value to the end user.

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