Tag Archive for 'MMF'

3Cinteractive to Sponsor Carrier Panel at the 2010 MMA Forum

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Michelle Stone
on May 27, 2010
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2010 MMA Mobile Marketing Forum

This year, the MMA Forum will feature speakers from across the mobile ecosystem, including Alcatel-Lucent, Best Buy, Kodak, Microsoft, Openwave, and the United Nations Foundation. The MMA Forum will also feature a Mobile Experience Lab, an interactive way for delegates to hear from the industry’s thought leaders, experience mobile campaigns firsthand, and interact with brands using mobile as part of their integrated marketing strategy.

John StyersThe 2010 MMA Forum marks 3Cinteractive’s third year as speakers / sponsors and our fourth forum event overall. This year, John Styers, 3Cinteractive’s Vice President of Corporate Strategy and Industry Relations, is chairing Reaching Consumers, which is track two on day two (Wednesday, June 9th) of the forum. The Reaching Consumers track focuses on the following topic areas:

  • Digital: The New, Empowered Shopper and the Experience
  • Converting Prospects to Customers, Strategies for Mobile Commerce
  • Ten Best Practices for Engaging the Consumer Through Mobile: The Industry Standard of Care
  • Coke’s Under the Cap Promotion and Driving Consumer Loyalty
  • Lessons Learned from the CDC’s Mobile Website, App, and Text Messaging Pilot
  • $50 Million Raised and Climbing
  • The View From Madison Avenue: How Brands and Agencies are Using and Spending on Mobile

3Cinteractive is sponsoring the Carrier Panel on track two, day two. The panel topic is Broader Opportunities of Mobile, Beyond the Messaging, Enabling Mobile Marketing and will be moderated by David Diggs, Vice President of Wireless Internet Development for the CTIA. The panel’s featured speakers are Stephanie Bauer Marshall of Verizon; Sam Hijazin, Head of Mobile Marketing and Advertising for Telcordia; Danielle Lee of AT&T; and Cindy Sullivan of Sprint.

The 2010 MMA Forum will prove to be an industry-shaping event, especially as recent global trends are changing the way we view mHealth and mobile giving — we hope to see you at the Waldorf Astoria Hotel in New York. If you haven’t registered for the event, you can do so through the Mobile Marketing Forum.

Notes from the 2009 Mobile Marketing Forum in Los Angeles

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Michelle Stone
on December 1, 2009
in Industry News and News and Notes
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MMF - Los Angeles 2009

The Mobile Marketing Association’s (MMA) Mobile Marketing Forum (MMF) — Los Angeles brought together agencies, brands, carriers, and other members of the global mobile marketing ecosystem. Jeremy Martin, 3Cinteractive’s Vice President of Business Development, was able to see how brands are beginning to leverage mobile in a very sophisticated way.

What was evident during the MMF is that mobile is being valued as more than just a point advertising / marketing solution. The case studies presented by some of the largest brands in the world shows that mobile has become an integral component to an enterprise or brand’s marketing, sales, service, and customer relationship management (CRM) programs. There were working examples of multi-platform strategies employed with solutions spanning messaging, mobile web, and applications commonly deployed, with each platform type being used to drive traffic across the other.

At the MMF, 3Cinteractive sponsored the Targeting, Creative and Measurement discussion, which was chaired by Jeremy. The panel spoke about the long-term aspects of mobile marketing and the related on-going customer engagement. The view held by the panelists — among them Maria Mandel, Senior Partner, Executive Director - Digital Innovation, Ogilvy; Richard Ting, Vice President, Executive Creative Director, Mobile & Emerging Platforms, R/GA; and John Hadl, CEO, Brand In Hand — is that mobile marketing and mobile technology is extremely valuable when fully integrated across a brand’s and an enterprise’s marketing, sales, service, and CRM programs. The long-term on-going customer communication aspects are shown to be the most effective when defined during the discovery / development phase of mobile marketing. Mobile is becoming a core component of effective CRM communication channels and it’s clear that brands / enterprises and technology providers are working very closely together to integrate mobile marketing solutions.

Two of the main highlights of the show were comments from AT&T® Interactive and Microsoft®. Matt Crowley, COO of AT&T Interactive, stated that across AT&T’s interactive advertising, mobile click through rates (CTR) are two to three times higher and call through is more than three times higher than the online equivalents. Charles Johnson, General Manager of Mobile Advertising at Microsoft, shared they are focusing campaign success measurement on the actual brand revenue results generated, not just click / call through or impressions.

Mobile Marketing Forum Opens Today in Los Angeles Drawing Industry Experts and Pioneers from Around the Globe

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3Cinteractive
on November 17, 2009
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Mobile Marketing Forum and Annual Awards Ceremony to Feature Industry’s Leading Companies and Campaigns

Mobile Marketing AssociationLOS ANGELES, Nov. 17 /PRNewswire/ — Mobile Marketing Forum — The Mobile Marketing Association(MMA)(www.mmaglobal.com), the leading global trade organization promoting the development and sustainability of mobile marketing, opens the Mobile Marketing Forum on behalf of its members today at the Sheraton Downtown Los Angeles. As part of its series of annual events, the Forum is the leading Global venue that brings the entire mobile ecosystem under one roof to address forward-thinking industry topics.

MMA members including leading brands, agencies, content providers, operators, entertainment and media companies from around the globe come together to share best practices in the emerging area of mobile marketing. This year’s MMA, Mobile Marketing Forum speakers, keynotes, panelists and presenters will cover the latest technology developments, case studies and innovative ways of using the mobile channel to extend the reach and effectiveness of marketing campaigns.

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Jeremy Martin to Moderate Agency Discussion at the Mobile Marketing Forum in Los Angeles

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Michelle Stone
on October 22, 2009
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Mobile Marketing Forum

The Mobile Marketing Association’s (MMA) Mobile Marketing Forum (MMF) — Los Angeles, is a unique event for the mobile community. The MMA’s Annual Global Awards Ceremony and Dinner, scheduled to be held at the Sheraton Downtown Los Angeles on November 17th, brings together attendees from agencies, brands, carriers and other members of the global mobile marketing ecosystem.

The annual event features a wide variety of keynotes, panels and presentations discussing the latest technology developments, case studies, and innovative ways of using the mobile channel to extend the reach and effectiveness of marketing campaigns.

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3Ci’s Jeremy Martin at the Mobile Marketer “Pre-MMF Party” in New York

Published
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Michelle Stone
on June 5, 2009
in News and Notes
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3Cinteractive was at the Mobile Marketing Forum (MMF) in New York, ostensibly the flagship event of the Mobile Marketing Association’s (MMA’s) on-going series. The recent numbers from prove how valuable an event the MMF is: mobile is projected to have total revenues of over $12 billion by 2013.

In addition to panel discussions on the role of mobile in the Presidential campaign, how mobile is critical to social media (but is the same true in reverse?), as well as questioning what is the advertising agency ROI (a panel moderated by our own Jeremy Martin, Vice President of Business Development), there was also fun to be had. Mobile Marketer kindly held an attendee party at their offices, and guess who showed up on camera?

Jeremy Martin     Jeremy Martin
Jeremy Martin, pictured at left                         And Jeremy Martin, again pictured at left

Mobile Marketing Forum Focuses on Branding and Successful Campaigns Using the Mobile Channel

Published
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Michelle Stone
on June 3, 2009
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Attendees Can Also Access a Customized Mobile Site for the Event via Mobile Device

NEW YORK—(BUSINESS WIRE)—The Mobile Marketing Association (MMA) (www.mmaglobal.com), which represents more than 700 member companies worldwide, [June 2, 2009] opened its annual Mobile Marketing Forum (MMF) in New York. Held at the Grand Hyatt, this two-day event has brought together some of the world’s largest brands and mobile industry leaders to discuss such topics as consumer engagement, branding in the mobile channel, social media and others. Featuring executives from companies the MMF emphasizes marketer’s case studies and discussions around privacy, location services, and creating opportunities through the evolution of the market.

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