The MMA’s Mobile Marketing Forum series, held earlier this month in New York and of which 3Cinteractive was a corporate sponsor, is being roundly hailed as a success, generating unparalleled excitement, and engagement from the global mobile marketing ecosystem. The Forum was an official event of the 2010 Internet Week in New York, a week-long festival of events celebrating the city’s thriving Internet industry and community.
The Forum was held from June 7th through the 9th at New York’s Waldorf-Astoria hotel. During the three-day event, Forum attendees heard from top industry experts on a wide variety of relevant topics, including notable keynote presentations from executives such as:
- Elizabeth Harz, the Senior Vice President for Global Media Sales at Electronic Arts (EA), who spoke about how mobile gaming accounts for more than 50 percent of all revenue generated from mobile applications;
- John Zehr, Senior Vice President and General Manager of ESPN Mobile, who detailed their structured user-generated content, a platform that allows fans or supporters of junior, amateur, and youth league teams to post the official records of these games;
- AJ Rhodes, Director of Mobile Strategy and Marketing for Disney Online, focused on how companies can reach consumers with premium branded content;
- Mike Steib, Director of Emerging Platforms at Google spoke on the future of mobile and Google’s predictions on the mobile trends that they believe will matter most;
- Jeffrey Hayzlett, CMO/VP of Kodak, who gave a dynamic and energetic final keynote, based loosely around his book, The Mirror Test; and
- David Aylward, Executive Director of the mHealth Alliance, United Nations Foundation, on how the power of mobile is being used to help combat maternal mortality in the developing world.
In addition to the speakers featured above, 3Cinteractive’s John Styers, Vice President of Corporate Strategy and Industry Relations was chair of the Reaching Consumers track, where he also presented the track overview. 3Cinteractive also sponsored the carrier panel, Enabling New Channels: Mobile Beyond Messaging. The mobile operators who were part of the panel spoke about how Fortune® 1000 companies are using mobile as a marketing and business solution, are enabling new services in the United States and what the operators are learning from their global counterparts.
This year’s Forum in New York brought together the industry’s best to discuss, learn, network, and engage. Aside from the great content and discussion came an outstanding networking opportunity. 3Cinteractive had a excellent chance to interact with clients such as Disney Online and ESPN. This year’s Forum emphasized the point that, while marketing and advertising clients often request iPhone® or other apps in first meetings, the reality is that most mobile marketing is run on SMS, MMS, or WAP as these provide the best reach to all consumers. It was clear from the presentations and discussions at the Forum that mobile applications are, in actuality, still a minor element for the premium smartphone segment.
We look forward to seeing you at the upcoming 2010 MMA Forums in Los Angeles on the 17th of November.
The 2010 MMA Forum marks 3Cinteractive’s third year as speakers / sponsors and our fourth forum event overall. This year, John Styers, 3Cinteractive’s Vice President of Corporate Strategy and Industry Relations, is chairing Reaching Consumers, which is track two on day two (Wednesday, June 9th) of the forum. The Reaching Consumers track focuses on the following topic areas:
