3Cinteractive is proud to announce that it is the exclusive sponsor and moderator of the Mobile Marketing Forum’s (MMF) Advertising Agency Panel, held June 2nd & 3rd at the Grand Hyatt New York, located in Midtown Manhattan. The MMF is a semi-annual conference staged by the Mobile Marketing Association that gives brands, agencies, media companies, and other players in the mobile ecosystem a chance to discuss the latest developments and case studies in the mobile industry. The agency panel, which is moderated by Jeremy Martin, 3Cinteractive’s Vice President of Business Development, will focus on the question, “What type of customer engagement is possible through mobile that isn’t possible through other marketing channels?”
This is the second consecutive year that 3Ci has sponsored the Advertising Agency Panel at the New York MMF event — and the second year Jeremy will be moderating the panel — giving 3Ci significant exposure as an industry thought leader before the world’s largest advertising agencies. For more information on this event, or if you would like to attend, please visit the Mobile Marketing Forum online and use coupon code mmfspeaker09 to get 25% off your show registration!
3Cinteractive was the proud sponsor of the first ever Advertising Agency panel discussion during the Mobile Marketing Forum in New York City June 10 & 11 at the Marriott Marquis Times Square Hotel.
3Ci Business Development VP, Jeremy Martin, was the moderator of the panel that included advertising execs from agencies such as The Hyperfactory, Starcom USA and GroupM. “Being able to host the first ever agency focused panel discussion at the MMF was a great experience for myself and 3Ci as a company,” said Jeremy Martin. “Just by the types of attendees at this show, it was clear that now is the right time to have this ad agency panel. The number of advertising and media agencies here are clearly
at an all-time high, and that signifies the clear understanding of the agency world that they must have mobile solutions for their clients,” Martin added.
The panel discussion touched on topics such as how the business models that most mobile marketing companies use is far different than that of the traditional agency model. Most importantly, the majority of the discussion was focused on how to best integrate companies like 3Ci, who are specialists in mobile, into the agency process. The large crowd who stayed to hear the panel at the end of the last day of the show further displayed the agency world’s focus on mobile.
- Jeff Michaud
