3Cinteractive and Neustar are proud sponsors of the Mobile Marketing Association’s (MMA) 2010 Consumer Best Practices (CBP) Public Forum event, scheduled for February 5, 2010, at the Boca Raton Resort and Club in Boca Raton, Florida. The forum is an open dialog to solicit feedback from all players in the mobile marketing ecosystem with regard to the MMA’s U.S. CBP Guidelines for Cross-Carrier Mobile Content Services document.
Produced by the MMA’s CBP Committee (of which 3Cinteractive is a member), the CBP Guidelines provide measures of acceptable and unacceptable practices. Updated regularly, these guidelines set the industry standard for cross- carrier mobile content services, such as short messaging service (SMS), multimedia messaging service (MMS), shortcode programs, interactive voice response (IVR), and mobile web.
You can register register to attend the CBP Forum by visiting the MMA’s website. The attendee price is $175.00 USD. Members of the media may request press access for this event by contacting the MMA via email at mma@globalresultspr.com.