Over the past week I’ve been moving the 3Cinteractive newsletter service to a new vendor. Building and managing these lists through the new vendor’s software, and going through opt-in process has made me think a lot about traditional media. I don’t find e-mail newsletters to be traditional media, but it is definitely a step back from text messaging. Getting adjusted to the software and managing our content, I realized there are still lessons to be learned from traditional media.
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