Tag Archive for 'Niki Dunbar'

The MMA’s 2010 US Consumer Best Practices Committee Meeting and Dinner

3Cinteractive, along with Neustar, was proud to sponsor the Mobile Marketing Association’s (MMA) 2010 Consumer Best Practices (CBP) Public Forum event. 3Ci also played host to the MMA’s CBP Committee Meeting at our offices in Boca Raton as well as a VIP dinner at the Seagate Beach Club in Delray Beach.

Niki Dunbar, Alison Billings, Mike FitzGibbon, Mark Smith, Ryan Martin
Pictured, left to right: Niki Dunbar, 3Cinteractive; Alison Billings, T-Mobile USA; Mike FitzGibbon
and Mark Smith, 3Cinteractive; and Ryan Martin, U.S. Cellular

By all accounts both the MMA CBP Committee meeting and the Industry Forum were a big hit. All of the feedback regarding the events was tremendous and several highly productive meetings occurred as a result of the forum.

3Ci thanks Neustar, the MMA, the CBP Committee members, and the forum attendees for helping to make this year’s Consumer Best Practices Forum a success, and special thanks go to Kelly Dowling, Jeff Michaud, and Joe Arcadi of the 3Cinteractive team for their efforts.

The forum, held at the Boca Raton Resort and Club in Boca Raton, Florida, discussed the CBP Guidelines, which are produced by the MMA’s CBP Committee (of which 3Cinteractive is a member). The guidelines provide measures of acceptable and unacceptable practices. Updated regularly, these guidelines set the industry standard for cross- carrier mobile content services, such as short messaging service (SMS), multimedia messaging service (MMS), shortcode programs, interactive voice response (IVR), and mobile web.

3Cinteractive Selected to the MMA’s Consumer Best Practices Committee

3Cinteractive has been chosen by the Mobile Marketing Association (MMA) to sit on their Consumer Best Practices Committee. Niki Dunbar, 3Cinteractive’s Director of Service Operations, was nominated for 3Ci’s position on the committee and will represent 3Ci as part of this prestigious mobile industry body. The MMA has developed the Consumer Best Practices Committee — comprised of all four Tier-1 wireless carriers, as well as leading aggregators, and content providers — to formulate a set of guidelines for Cross-Carrier Mobile Content Services.

3Ci is very proud to take such a strong leadership position in an important area of the mobile marketing industry. We believe that our appointment is a compelling testament to 3Cinteractive’s and Niki Dunbar’s extensive reputation as a leader in mobile marketing compliance and consumer best practices. Congratulations, Niki!

3Ci Biography: Niki Dunbar, Program & Compliance Manager

Niki Dunbar, 3Ci’s Program & Compliance Manager is a tremendous part of 3Ci’s success in the mobile marketing space. Niki’s main responsibilities at 3Cinteractive include taking a client’s ideas for a mobile campaign and implementing a carrier compliant program that meets both the client’s marketing needs and
adheres to distinct carrier requirements.

Niki’s focus on managing the daily relationships with 3Ci clients, vendors, and the mobile carriers combined with her deep understanding of industry standards and policies contribute greatly in distinguishing 3Ci in the marketplace. Niki developed her skills in her 7-year career in the online payment processing industry where her dealings with credit card associations and guidelines closely mimic those of the MMA and carriers in the mobile space. When she’s not hanging out with her cat Zoey, Niki enjoys spending time outdoors where her hobbies include camping, kayaking, sky diving and relaxing on South Florida beaches. Niki is a native of Pittsburgh where her parents, Fred and Theresa, and sisters Dezaria and Stephanie still live today.

- Jeff Michaud