Boca Raton, FL, (PRWEB) March 10, 2011– 3Cinteractive, a leading mobile platform company, is proud to announce that Business Leader magazine has named Niki Dunbar, the company’s director of service operations, one of its “2011 Women Extraordinaire”.

The Women Extraordinaire Award honors accomplished women business leaders in the South Florida community.  Honorees are women of outstanding accomplishment, leaders, innovators, problem solvers and mentors to others. They serve the community by making a difference and are held in high regard by all those who know them. This year, the honorees were chosen from a record number of nominations.

Dunbar’s role at 3Cinteractive is to take an idea from its inception and deliver an effective, compliant mobile program that meets both the client’s needs and adheres to distinct requirements of wireless carriers and the Mobile Marketing Association (MMA). She focuses on managing the daily relationships of 3Ci’s clients, vendors and carriers. Dunbar leverages her deep understanding of the mobile ecosystem to guide each group through the entire process and ensure that initiatives launch smoothly. Before entering the mobile industry, she spent seven years managing processes and policy compliance in the online payment processing industry. Dunbar is also an active member of the MMA’s Consumer Best Practices Committee.

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Leading mobile platform company executive honored
as one of the women expected to make a difference in mobile in 2011.

Boca Raton, FL (PRWEB) January 5, 2011 — 3Cinteractive®, a leading mobile platform company, is proud to announce that the Mobile Marketer has named Niki Dunbar, the company’s director of service operations, one of the “Mobile Women to Watch 2011″. The Mobile Marketer’s second annual Mobile Women to Watch list celebrates smart women who are expected to make a difference in mobile advertising, marketing and media in 2011.

“It is an honor to be on this list with such accomplished women. The mobile industry is still in the infancy stage of what is arguably the most powerful medium ever introduced. I enjoy and am energized by how my position and my amazing service organization, in concert with our platform technology, is an integral part of these groundbreaking events,” said Dunbar. “The women on this list have already achieved so much in mobile; I’m excited to see what they have in store for the future of this ever-evolving industry.”

Dunbar’s role at 3Cinteractive is to take an idea from its inception and deliver an effective, compliant mobile program that meets both the client’s needs and adheres to distinct requirements of wireless carriers and the Mobile Marketing Association (MMA). She focuses on managing the daily relationships of 3Ci’s clients, vendors and carriers. Dunbar leverages her deep understanding of the mobile ecosystem to guide each group through the entire process and ensure that initiatives launch smoothly. Before entering the mobile industry, she spent seven years managing processes and policy compliance in the online payment processing industry. Dunbar is also an active member of the MMA’s Consumer Best Practices Committee.

“The single biggest reason for 3Ci’s success is our tremendous people. Niki exemplifies what that means,” said John Duffy, 3Cinteractive’s founder and CEO. “Without her and her team’s hard work we would not be able to provide the great service that sets us apart from our competitors. We are all very proud of her. It is an honor well deserved.”

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3Cinteractive, along with Neustar, was proud to sponsor the Mobile Marketing Association’s (MMA) 2010 Consumer Best Practices (CBP) Public Forum event. 3Ci also played host to the MMA’s CBP Committee Meeting at our offices in Boca Raton as well as a VIP dinner at the Seagate Beach Club in Delray Beach.

Pictured, left to right: Niki Dunbar, 3Cinteractive; Alison Billings, T-Mobile USA; Mike FitzGibbon
and Mark Smith, 3Cinteractive; and Ryan Martin, U.S. Cellular

By all accounts both the MMA CBP Committee meeting and the Industry Forum were a big hit. All of the feedback regarding the events was tremendous and several highly productive meetings occurred as a result of the forum.

3Ci thanks Neustar, the MMA, the CBP Committee members, and the forum attendees for helping to make this year’s Consumer Best Practices Forum a success, and special thanks go to Kelly Dowling, Jeff Michaud, and Joe Arcadi of the 3Cinteractive team for their efforts.

The forum, held at the Boca Raton Resort and Club in Boca Raton, Florida, discussed the CBP Guidelines, which are produced by the MMA’s CBP Committee (of which 3Cinteractive is a member). The guidelines provide measures of acceptable and unacceptable practices. Updated regularly, these guidelines set the industry standard for cross- carrier mobile content services, such as short messaging service (SMS), multimedia messaging service (MMS), shortcode programs, interactive voice response (IVR), and mobile web.

3Cinteractive has been chosen by the Mobile Marketing Association (MMA) to sit on their Consumer Best Practices Committee. Niki Dunbar, 3Cinteractive’s Director of Service Operations, was nominated for 3Ci’s position on the committee and will represent 3Ci as part of this prestigious mobile industry body. The MMA has developed the Consumer Best Practices Committee — comprised of all four Tier-1 wireless carriers, as well as leading aggregators, and content providers — to formulate a set of guidelines for Cross-Carrier Mobile Content Services.

3Ci is very proud to take such a strong leadership position in an important area of the mobile marketing industry. We believe that our appointment is a compelling testament to 3Cinteractive’s and Niki Dunbar’s extensive reputation as a leader in mobile marketing compliance and consumer best practices. Congratulations, Niki!

Niki Dunbar, 3Ci’s Program & Compliance Manager is a tremendous part of 3Ci’s success in the mobile marketing space. Niki’s main responsibilities at 3Cinteractive include taking a client’s ideas for a mobile campaign and implementing a carrier compliant program that meets both the client’s marketing needs and
adheres to distinct carrier requirements.

Niki’s focus on managing the daily relationships with 3Ci clients, vendors, and the mobile carriers combined with her deep understanding of industry standards and policies contribute greatly in distinguishing 3Ci in the marketplace. Niki developed her skills in her 7-year career in the online payment processing industry where her dealings with credit card associations and guidelines closely mimic those of the MMA and carriers in the mobile space. When she’s not hanging out with her cat Zoey, Niki enjoys spending time outdoors where her hobbies include camping, kayaking, sky diving and relaxing on South Florida beaches. Niki is a native of Pittsburgh where her parents, Fred and Theresa, and sisters Dezaria and Stephanie still live today.

- Jeff Michaud