Playboy, one of the world’s premier brands, has chosen 3Ci to power it’s mobile division. With a presence in almost every medium, Playboy, has had huge success with their worldwide mobile. Now, Playboy plans to bring that success to the US Mobile Market, and establish a database attractive to advertisers.
Playboy will utilize 3Ci’s self-service Content Manager to upload and manage their binary content and mobile storefront. Content Manager allows Playboy to create dynamic or static WAP links which can be inserted in any of their messaging from the Switchblade Platform.
“I’m very excited to work with the Playboy mobile team, to establish their US Mobile Database,” said Vic Shroff, 3Cinteractive VP of Channel Sales. “Their worldwide content delivery experience and brand recognition are a great compliment to our global development.
- Ainsworth Boyle