Boca Raton, FL (PRWEB) – 7/7/2008 – 3Cinteractive, a leading mobile marketing agency and application development company, announced it has completed a successful 9 month trial of the company’s patent pending Text Collect™ service. As a result, 3Ci is announcing an immediate full scale launch of the product. Text Collect combines Interactive Voice Response, SMS and Premium SMS (PSMS) mobile billing, producing the only service that allows collect calling and operator services providers to complete collect calls to mobile phones.
Prior to Text Collect™, the ability to complete collect calls to mobile phones has been a major challenge to the collect calling industry. With the number of mobile lines quickly outpacing the number of landlines in the U.S., the solution could not have come soon enough. Collect call completion ratios have been steadily declining for years due to the rapid growth in mobile phone usage. According to David Ellerstein, 3Cinteractive’s Text Collect™ General Manager, “Text Collect™ has driven significant positive results for collect calling providers and all of the major mobile carriers participating in the trial.”
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Boca Raton, FL (PRWEB) – (2/12/2008) – 3Cinteractive (3Ci) has unveiled its proprietary Loss Prevention Service (LPS™), the mobile industry’s first stand-alone risk and fraud management system or Premium SMS mobile payments in the United States. Until now LPS™ has only been available for clients that use the 3Ci Switchblade™ platform. It is now available to all US mobile content providers, aggregators and application service providers.
“We have built a fast and reliable tool that will reduce the amount of content that is delivered but never paid for,” said Mark Smith, 3Ci’s Chief Operating Officer. “Our team has designed similar systems for online credit card and Automated Clearing House transactions with great success”, said Mr. Smith. LPS™ is a proprietary system that normalizes carrier response codes and builds intelligence from the millions of messages being sent through the 3Ci messaging platforms. “We have seen over a 15% increase in settled transactions since implementing LPS at 3Ci”, says Mr. Smith. Premium SMS content is one of the fastest growing components of mobile marketing in the US.
According to Telephia, Off-Portal premium SMS transactions generated close to $1 Billion in 2007. The US wireless market is primarily a post paid environment which increases the risk of not being able to collect revenues from premium transactions.
About 3Cinteractive
Based in Boca Raton, Florida, 3Cinteractive is one of the fastest growing mobile application service providers (MASP) in the United States. The Company’s simple building block approach to mobile marketing enables its clients to “mobilize” their brands, content and systems. The 3Ci service portfolio includes SMS text messaging, application development, campaign and compliance management, content delivery, and IVR integration. 3Ci is a Mobile Marketing Association Member and is listed as one of the top Application Service Providers by the Common Short Code Administration (CSCA). 3Cinteractive was founded by experienced technology professionals and represents the leading edge in interactive telecommunications.
3Ci recently launched its Loss Prevention Service (LPS) for Premium SMS payments. “We have recognized a considerable uplift in PSMS transaction authorization rates across our existing customer base and are excited to introduce LPS to the rest of the marketplace” says Jeremy Martin, VP Biz Dev.
LPS is a risk management and fraud management system designed specifically for the mobile payments market. The system maximizes return for content providers utilizing Premium SMS to bill for their content. It is available through 3Ci’s Switchblade™ mobile messaging platform or through Fonebook™ API toolkit.
- Jeff Michaud