In June, I wrote an article, . Now that Apple’s AppStore is just shy of 10,000 applications, what are you doing to differentiate your application? Most app developers are doing nothing, waiting for Apple’s Push Notification Service.
While I am sure Apple’s service won’t disappoint, it’s does little for differentiating new applications. I’ve gone through several applications, that have tried using alert messages for launching new applications and they are more bothersome than effective.
With 10,000 applications in the Appstore, unless you’re in the top 25, it’s very difficult for new consumers to find your application. Developers need to be including a mobile opt-in on their website so consumers can sign up for text alerts. This way, an AppStore link can be delivered right to their iPhone when you’re ready to download. The massive turn-around will differentiate the app and—if your crowd is sizable—push you into the 25 most popular.
- Ainsworth