Simple Mobile is a mobile virtual network operator (MVNO) that utilizes the T-Mobile network to offer Unlimited Nationwide Talk, Unlimited Global SMS, and Wireless Internet Access (IM, MMS, email, and social networks). Their unique bring-your-own-phone approach allows customers to insert a Simple Mobile SIM card into any of the 180+ approved GSM phones to obtain service.

Business Challenge

As a new wireless service provider, Simple Mobile wanted to take the pain out of the customer experience and make it as “simple” as possible.

Solution

Simple Mobile utilizes 3Cinteractive’s Switchblade® platform for a customized IVR and SMS program to automate marketing messages as well as customer service, allowing its customers to activate new subscriptions and SIM cards, obtain account balances, and add new services to existing plans.

Results

Simple Mobile is the fastest growing MVNO in the United States. Activating wireless service via SMS is a cutting edge technology and allows retailers to set up Simple Mobile service quickly and easily without having their customers endure other traditional and more chaotic methods.

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New National Wireless Service Provider Leverages 3Ci’s Switchblade® Platform to Power Messaging and Voice App Infrastructure

Boca Raton, FL - January 19, 2010 — 3Cinteractive®, an industry-leading mobile marketing and technology firm, announced that it has been tapped by the new wireless service provider Simple Mobile to power its SMS network infrastructure and voice-enabled customer service applications.

Simple Mobile is a highly regarded new brand in the unlimited wireless service market and is rapidly making its mark in this high growth segment by featuring savvy branding, a compelling talk, text and data consumer offer with a B.Y.O.P. (Bring Your Own Phone) approach to its service. As the name implies it is “SIMPLE”; the customer places a Simple Mobile SIM card into one of the 180+ approved GSM phones and obtains unlimited national voice and text and a complete spectrum of web services at extremely low prices.

3Ci’s Switchblade® platform will enable Simple Mobile to use IVR and SMS to automate customer service; allowing its customers to activate new subscribers and SIM cards, obtain account balances and add new services to existing plans. Activating wireless service via SMS is cutting edge technology and will allow retailers to set up Simple Mobile service quickly and easily without having to put customers through other traditional and more chaotic methods.

“3Cinteractive is extremely focused on delivering enterprise-class solutions like this‚” said 3Ci COO, Mark Smith. “This is another great example of a successful integration by our Carrier Integration Team and of 3Ci’s ability to deliver our mobile platform services to the MVNO market.”

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