250% increase in transactions through 3Cinteractive’s proprietary, cloud-based mobile platform Switchblade from two billion in 2010

3Cinteractive®, the leading provider of cloud-based mobile software and services for the Fortune 1000, announced that its proprietary Switchblade® platform has processed over seven billion mobile transactions in 2011.

Switchblade currently processes more than 750 million mobile web page hits, text messages, and voice calls per month for 3Ci’s clients, many of which support critical business processes for the largest companies in the world. Seven billion transactions represent a 250% increase from the amount processed by Switchblade the year prior.

3Ci’s Switchblade platform is a high-availability, high-throughput mobile platform leveraged by over 125 3Ci clients – including leaders across industries from retail to healthcare. This enterprise-grade platform allows businesses to deploy multi-channel applications that include messaging, mobile web, smartphone apps and voice – regardless of carrier or device. Switchblade is highly extensible and is easily integrated into third-party systems – enabling almost any business to extend their existing systems and business processes to the mobile device.

This caps off an extraordinary year of achievements for 3Ci including:

• Ranked #12 on Forbes’ list of America’s Most Promising Companies
• More than Doubled Office, moved to new 26,000 square foot headquarters
• Named John Sculley, former CEO Apple and Pepsi Cola Co., Chairman of Board of Directors
• Completed funding with Kayne Anderson Capital Advisors
• Crossed the 100th employee threshold
• Filled out management team with seasoned executives from AT&T, Arise, DJO/Empi, Clairmail, Verizon and others

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3Cinteractive continues to lead industry privacy efforts with TRUSTe and U.S. – European Union (EU) Safe Harbor certifications of its Switchblade platform

Boca Raton, FL– (PRWEB) July 26, 2011– 3Cinteractive®, a leading provider of cloud-based mobile software and services for the Fortune 1000, announced it has received TRUSTe Cloud Data Privacy and U.S. – European Union (EU) Safe Harbor certifications for its proprietary mobile platform, Switchblade®.

3Ci is committed to providing its clients with the most secure mobile communications platform in the industry. To achieve certification, 3Ci went through an extensive review of its privacy policies, procedures and platform security measures. 3Ci’s clients are some of the biggest brands in the world, depending on 3Ci to provide them with secure, innovative, mobile communication solutions. 3Ci understands the tremendous value of the transactions it facilitates through its platform, both to its clients and their customers, and continues to take all the necessary steps to ensure the privacy and security of its platform.

TRUSTe is the industry leader in privacy. Over 4,000 clients including top companies like Apple, AT&T, Disney, eBay, Facebook, HP, Microsoft and Yelp rely on TRUSTe to ensure compliance with evolving and complex privacy requirements. TRUSTe’s privacy seal is recognized and trusted by millions of consumers as a sign of responsible privacy practices.

3Ci’s Switchblade platform processes millions of mobile transactions across the globe. Because of that, 3Ci has also received U.S.-EU Safe Harbor framework certification as recognized by the U.S. Department of Commerce. In order to bridge the different privacy approaches and provide a streamlined means for U.S. organizations to comply with the EU data protection law, the U.S. Department of Commerce in consultation with the European Commission developed a “Safe Harbor” framework.

About 3Cinteractive

About TRUSTe

TRUSTe is the leading online privacy solutions provider and provides a broad suite of privacy services to help businesses build trust and increase engagement across all of their online channels – including websites, mobile applications, advertising, cloud services, business analytics and email marketing. Over 4,000 web properties including those from top companies like Apple, AT&T, Disney, eBay, Facebook, HP, Microsoft, Nationwide, Pfizer and Yelp rely on TRUSTe to ensure compliance with evolving and complex privacy requirements. TRUSTe’s mission, based on a “Truth in Privacy” framework, is laid on a solid foundation of transparency, choice and accountability regarding the collection and use of personal information. TRUSTe’s privacy seal is recognized and trusted by millions of consumers as a sign of responsible privacy practices. For additional information on TRUSTe and its offerings, please visit http://www.truste.com.

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Boca Raton, FL, (PRWEB) November 11, 2010 — 3Cinteractive®, a leading mobile platform company, announced that its proprietary Switchblade™ platform has processed its two billionth mobile transaction for 2010. Switchblade currently processes more then 300 million text messages, voice calls, and mobile web page hits per month, many of which support mission critical processes for the biggest brands in the world.

“Mobile is now a significant component of business to consumer communications for Fortune 1000 companies,” said John Duffy, 3Cinteractive Founder and CEO. “To date, our platform has enabled our clients to interact with more than 60 million of their consumers on their mobile device — we are proud to have helped them do that. Businesses are embracing mobile as a natural extension to traditional enterprise applications, and an efficient, cost effective way to improve those processes.”

3Ci’s Switchblade platform is a high-availability, high-throughput mobile platform leveraged by over 125 3Ci clients — including leaders across industries from retail to healthcare. This enterprise-grade platform enables businesses to communicate with consumers using mobile messaging, voice, mobile web and smartphone applications — regardless of carrier or device. Switchblade is highly extensible and is easily integrated into third-party systems — enabling almost any business to extend their existing Customer Relationship Management (CRM) and business processes to the mobile device.

In 2011, 3Ci estimates that the Switchblade platform will process four-times more mobile transactions than in 2010, putting the company on track to continue its run of five consecutive years with revenue growth in excess of 200 percent. Demand for mobile in industries such as healthcare and enterprise software are driving this growth.

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AC Growth Blogs
Mike Cooke
April 27, 2010

Over the past several years, we have seen the Mobile Marketing space grow with many companies entering the mobile marketing SMS (short messaging services) space. Being a mobile platform or mobile marketing company is a lot more than just saying you have a mobile platform or service — there are a number of areas and expertise that a company needs to offer beyond just features and functionality in order to support a client in launching a mobile initiative, such as: working with government agencies, producing and providing documentation to wireless carriers, managing compliance, as well as providing 24×7 client and technical support.

One such company, 3Cinteractive (www.3Cinteractive.com), with close to 100 clients, is a pure-play mobile platform firm. Unlike other companies who are just getting into the mobile marketing arena like Exact Target and Lyris (and these companies do offer outstanding capabilities in email automation and marketing), 3Cinteractive’s entire focus is helping their clients grow revenues and cut support costs. Clients like Walgreens and Cracker Barrel are showing real business results by developing a relationship with their clients through something that is always with them — a mobile phone.

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3Cinteractive® is proud to announce that it has expanded its mobile messaging coverage to key Central and South American markets. This further extends the reach of Switchblade™, the company’s mobile marketing technology platform.

The mobile marketing platform expansion adds significant markets including Argentina, Brazil, Mexico, Venezuela, and Uruguay. “Our platform is designed to be highly scalable, carrier and aggregator agnostic, and expansive enough to serve the global brands we work with,” explained Mike FitzGibbon, Co-Founder and President of 3Cinteractive.

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NeuStar, Inc. (NYSE: NSR) today announced that 3Cinteractive, an industry-leading mobile marketing and technology firm, has extended its contract for NeuStar’s Wireless Message Routing Service (WMRS).

WMRS is a vital service integrated within 3Cinteractive’s Switchblade mobile marketing platform, which powers interactive mobile campaigns for some of the world’s largest and most recognizable brands. Additionally, WMRS is helping power 3Cinteractive’s Text Collect platform, which enables collect calls to mobile phones. The Text Collect service is utilized by correctional facilities around the country, one of the largest U.S. Telecommunications Carriers, and other facilities that utilize collect calling. Text Collect combines Interactive Voice Response, SMS and Premium SMS (PSMS) mobile billing, producing the only service that allows telecom operators to complete collect calls to mobile phones.

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Those familiar with 3Ci know we preach the Art & Science of Mobile Marketing. The Art being the program submission and carrier relationship process and The Science being the platform. But even the Science has a bit of Art.

As one of guys that demos our platform, I’ve spent time learning the best practices. Special credit goes to Guy Kawasaki, for How to Be a Demo God and Dave Winer, for Demoing Software for Fun and Profit.

1. Make Sure Everyone Is Prepared
When demoing a platform, it’s important to make sure the audience brings their mobile phone. For a WebEx demonstration you will experience lag between the presenter and the audience; bring two laptops so you can adjust to the lag. Talking through lag points will smooth over WebEx’s rough edges.

2. Know The Demo Process
This goes along with setting up in advance. Knowing your cadence, and structuring files accordingly, will keep the focus on your platform. If you’re going off-site, it will help you understand what you need to bring with you.

3. Get To It
If your technology platform is your product, minimize the time it takes to get started. The more talking you do beforehand, the less attention the user will have on the demo. Focus is everything.

4. “Do The Last Thing First”
Since Guy stole it from Peter Cohan, I felt obligated to steal it too. Guy adds, “You have about one minute to captivate your audience, so don’t try building to a crescendo. Start with ’shock and awe.’” Dave Winer adds, “Don’t start with talk. Make something happen on the screen.”

5. Show the “how” Second.
Do not lose your audience in how it works. Start with the bang and then work backwards.

6. Minimize Points to Derail
This applies to questions and jargon. Save the questions until the end, so you can stay on pace and keep the audience’s attention. At the same time, minimize jargon that will lose the audience or stir questions.

Here are the seasonings to make the demo extra special:

- Make sure you use and enjoy the software you are demoing. If you don’t, it will show.
- Throw in one advanced feature. For me, taking a consumer beyond a simple mobile marketing campaign, and including a POST or GET with Campaign Designer is the perfect way to close a demo.

As always, contact us for a walk-through of our technology.

- Ainsworth