Redline Media Group has chosen 3Cinteractive to be its exclusive mobile marketing partner.  The first project for 3Ci and Redline will be to bring SMS interactivity to Seminole Hard Rock Hotel & Casino Properties.

Redline Media Group CEO, Cima Georgevich, a proponent of cutting edge technology, will use  3Ci’s Switchblade™ mobile messaging platform to deploy several SMS concierge applications, including a “meet-n-greet” solution for visitors at airports in Seminole Hard Rock live venue cities.  Most notably 3Ci’s houtbox™, an in-venue text-to-screen application, will bring live interactivity to all Seminole Hard Rock Live shows and events.
According to David Ross, 3Ci’s Chairman, “Redline’s bold initiative is being supported by our “boutique
service” team. We are proud that Redline has chosen 3Ci to help get in front of its competitors by
providing its client base with mobile marketing extensions, in a full service end-to-end fashion”.

- Jeff Michaud

ESPN selected the 3Cinteractive Switchblade™ mobile text messaging platform and in-venue, text to screen application, Shoutbox™ to rock the Winter X Games “go big” event this past weekend in Aspen, Colorado.

On Saturday night, ESPN, EXPN.com, and ABC televised the Snowboard Big Air contest. The debut of 3Ci’s Shoutbox™ text-voting capabilities extended audience participation by empowering the viewer to help judge the outcome of the events. The judging was done in an “American Idol” format with the decision of a presiding judge supplemented by the fans’ votes.  

3Ci President Mike FitzGibbon attended the games and was thrilled with the response. “Everywhere you looked people were texting, proving the direct response SMS generates. I’m excited about the future of text messaging as an efficient advertising avail reaching 250 million Americans on a device they carry in their pockets.”

- Jeff Michaud

3Ci recently launched its Loss Prevention Service (LPS) for Premium SMS payments. “We have recognized a considerable uplift in PSMS transaction authorization rates across our existing customer base and are excited to introduce LPS to the rest of the marketplace” says Jeremy Martin, VP Biz Dev.

LPS is a risk management and fraud management system designed specifically for the mobile payments market. The system maximizes return for content providers utilizing Premium SMS to bill for their content. It is available through 3Ci’s Switchblade™ mobile messaging platform or through Fonebook™ API toolkit.

- Jeff Michaud

In October, Lincoln Financial Group’s Denver Radio Stations 98.5 KYGO and KS 107.5 implemented 3Ci’s Switchblade™ mobile messaging platform to run promotional text messaging campaigns for their Denver stations. The station cluster was looking for new ways to increase advertising avails, sponsorship opportunities, and listener loyalty.

Using 3Ci’s Switchblade™ platform and 3Ci’s patented P1SMS™ application, the stations created text message-based treasure hunt campaigns and contest giveaways advertised in ten second spots during the station identification. The P1SMS™ application, which allows radio listeners to request an interactive radio menu, including the song that is playing, was the perfect way for the station to generate consumer loyalty and create new ad/sponsorship opportunities.

In the first 45+ days of promotion, they generated over 80,000 text messages from approximately 30,000 unique listeners. In fact, 98.5 KYGO and KS 107.5 are adding an Interactive Media Sales person to handle the new inventory of ad avails created by offering text messaging to their listeners.

Marketing Director Dwayne Taylor adds more: “One of the unexpected results from using P1SMS was the added convenience to our listeners. Instead of calling in and waiting on hold, high paced users can send a text message, know it went through, and get on with their life.”

- Jeff Michaud