3Cinteractive is pleased to announce it has partnered with The Institute for Transfusion Medicine℠ (ITxM℠), which operates Pittsburgh-based Central Blood Bank and LifeSource, Chicagoland’s Blood Center. ITxM is the third largest independent blood center in the nation, distributing nearly one million blood products to one hundred health care facilities in four states.
ITxM is partnering with 3Cinteractive to take advantage of mobile messaging and provide donors with more options on how they communicate with the blood centers. For donors who prefer mobile messaging, this may promote more frequent donations and improve show rates of donors with scheduled appointments through mobile alerts/reminders. The ultimate goal for the blood centers is to improve the donor experience by offering more choices of communication and further automate the donor recruitment process.