Tag Archive for 'Vic Shroff'

Client Profile: Playboy

Published
by
Ainsworth Boyle
on October 3, 2008
in Inside 3Ci
. 0 Comments

Playboy, one of the world’s premier brands, has chosen 3Ci to power it’s mobile division. With a presence in almost every medium, Playboy, has had huge success with their worldwide mobile. Now, Playboy plans to bring that success to the US Mobile Market, and establish a database attractive to advertisers.

Playboy

Playboy will utilize 3Ci’s self-service Content Manager to upload and manage their binary content and mobile storefront. Content Manager allows Playboy to create dynamic or static WAP links which can be inserted in any of their messaging from the Switchblade Platform.

“I’m very excited to work with the Playboy mobile team, to establish their US Mobile Database,” said Vic Shroff, 3Cinteractive VP of Channel Sales. “Their worldwide content delivery experience and brand recognition are a great compliment to our global development.

- Ainsworth Boyle

3Ci Biography: Vic Shroff, Director of Sales Development

Published
by
Ainsworth Boyle
on February 1, 2008
in Inside 3Ci
. 0 Comments

Every business needs the right partners to maximize its potential. My objective is to develop the strategic sales, vendor, and partner relationships that help 3Cinteractive to execute its business plan.

Having started in MCI’s corporate accounts organization, I spent the last five years of my career in national account and wholesale account sales management positions. Before reaching 3Ci I transferred to Canada where I helped to build MCI’s wholesale organization.

- Vic Shroff