3Cinteractive, along with Neustar, was proud to sponsor the Mobile Marketing Association’s (MMA) 2010 Consumer Best Practices (CBP) Public Forum event. The forum, held at the Boca Raton Resort and Club in Boca Raton, Florida, discussed the CBP Guidelines, which are produced by the MMA’s CBP Committee (of which 3Cinteractive is a member). The guidelines provide measures of acceptable and unacceptable practices. Updated regularly, these guidelines set the industry standard for cross- carrier mobile content services, such as short messaging service (SMS), multimedia messaging service (MMS), shortcode programs, interactive voice response (IVR), and mobile web.

Pictured, left to right: Vic Shroff, 3Cinteractive; Alykahn Govani, MX Telecom;
and Jeremy Martin, 3Cinteractive

Here are some of our insights from the industry forum, which continues its charge of shaping the mobile industry as a viable, profitable market place that provides value to the end user.

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Playboy, one of the world’s premier brands, has chosen 3Ci to power it’s mobile division. With a presence in almost every medium, Playboy, has had huge success with their worldwide mobile. Now, Playboy plans to bring that success to the US Mobile Market, and establish a database attractive to advertisers.

Playboy will utilize 3Ci’s self-service Content Manager to upload and manage their binary content and mobile storefront. Content Manager allows Playboy to create dynamic or static WAP links which can be inserted in any of their messaging from the Switchblade Platform.

“I’m very excited to work with the Playboy mobile team, to establish their US Mobile Database,” said Vic Shroff, 3Cinteractive VP of Channel Sales. “Their worldwide content delivery experience and brand recognition are a great compliment to our global development.

- Ainsworth Boyle

Every business needs the right partners to maximize its potential. My objective is to develop the strategic sales, vendor, and partner relationships that help 3Cinteractive to execute its business plan.

Having started in MCI’s corporate accounts organization, I spent the last five years of my career in national account and wholesale account sales management positions. Before reaching 3Ci I transferred to Canada where I helped to build MCI’s wholesale organization.

- Vic Shroff