February RCS Monthly Roundup: Mobile World Congress 2019 Highlights

By: 3C The Messenger – March 7, 2019

Now that our team has returned from Barcelona after attending the GSMA’s Mobile World Congress 2019, we wanted to give you our highlights from the week. Catch up on the latest RCS news and announcements here and be sure to subscribe to our blog to stay up-to-date on the latest mobile and RCS updates.

5G Is Ready For Primetime

Sprint started the week off with some exciting news about 5G. The mobile operator announced live 5G coverage for some major US cities beginning in May. These cities include Chicago, Atlanta, Dallas, and Kansas City—with coverage continuing to expand to New York, Los Angeles, Washington D.C., and Houston later this year. The higher throughput and reduced latency of 5G will certainly unlock the power of many other transformative technologies like AI, AR, and RCS messaging.

RCS Goes Global

RCS messaging is no stranger to GSMA’s Innovation City. With nearly 30 messaging partners and dozens of live, in-market use cases, it was clear to many that RCS is one of the premier messaging channels—and these use cases are getting more sophisticated. The use of NLP (natural language processing) was a common theme in the RCS demos. Brands and bot builders are using NLP to enable users to respond with free text to interact with a bot as well as receive an intelligent response. Unique.ai, for example, uses NLP in conjunction with RCS to simplify the recruitment process by allowing candidates to ask questions about job postings such as ‘how many employees are there?’ or ‘what is the salary?’. Because NLP can allow for different phrasing or wording, end users will find interacting with RCS chatbots much easier and useful.

Of the many fantastic demos of rich communication services seen in GSMA’s Innovation City throughout the week, one in particular stood out; GSMA and 3Cinteractive teamed up to deliver the first-ever global A2P RCS broadcast. The campaign was centered around MWC19 and communicating directly with attendees who were opted in to receive messages. The campaign reached attendees from 11 different countries across 14 different carrier networks, speaking volumes to the progress RCS has made since Mobile World Congress Americas in Los Angeles last fall.

Artificial Intelligence Everywhere

AI also stole the spotlight across the show from the minute attendees walked in the door—literally. For the first time at MWC, the GSMA implemented facial recognition as a method of entrance to the show. Traditionally, attendees would need to wait in line to present their badge and passport to enter, but attendees registering for BREEZ (Biometric Recognition Easy Entry Zone), enjoyed a much faster moving line and entry into the show.

Accenture also announced a new platform aimed at making it easier for their customers to make sense of big data. The Applied Intelligence Platform will allow customers to apply AI and machine learning across their entire organization, at scale, to improve efficiencies and uncover operational insights. Accenture has developed over 40 industry-specific solutions to aid in deployment of this platform.

Google announced a more consumer-facing deployment of AI, as the company will begin integrating its Google Assistant into its Messages application. Within peer-to-peer conversations, AI is used to detect certain topics within conversations—making it easier to bring in relevant Google search information such as movie times, restaurant reservations, and maps. The conversation and suggested searches will remain on the device and are not sent to Google. Only search suggestions that the user taps or interacts with will be exposed to Google—just as a typical Google search query.

From augmented reality and humanoid robots, to foldable smartphones and internet-of-things, there was much more to Mobile World Congress than can fit in a blog post—but we’re already excited for Mobile World Congress Americas! See you in the fall—and thanks for reading!

3C

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