We caught up with our own John Duffy recently at Mobile World Congress Los Angeles to get some insight into what he’s seeing in the market and how he’s challenging operators to think differently about pricing models for RCS Business Messaging.
Here are a few key themes:
- In-market campaigns are reaching scale and seeing real results.
- Operators have a tremendous opportunity to capitalize on the economic impact RCS delivers over traditional SMS.
- We’ve taken what we’ve learned and crunched the data to create a model to give guidance on how operators should think about pricing models.
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