In The News

Survey: Brands Need to Rethink the Conversation When it Comes to Customer Loyalty

  • July 25, 2019
  • Total Retail

This spring, 3Cinteractive completed its fourth annual mobile loyalty survey of both brands and consumers to gauge how attitudes and behaviors towards loyalty programs have evolved year-over-year, as well...

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IMImobile to Acquire US-based Mobile Engagement and RCS Business Messaging Leader 3Cinteractive

  • July 24, 2019
  • Yahoo Finance

Proposed acquisition will see IMImobile increase its North American footprint and become global market leader for RCS Business Messaging LONDON and BOCA RATON, Fla.,...

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RCS Chatbot Directory Opens Up New Opportunities for Marketers

  • February 7, 2019
  • Pipeline

As RCS continues to make great strides in becoming the global standard for carrier-based messaging and provides a new opportunity for brands to communicate with...

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MMA 2018 Global and North America Regional Smarties™ Awards Honor Mobile Marketing Campaigns That Drive Business Impact

  • October 3, 2018
  • PRWeb

Honoring the marketing teams and creative talent driving business impact through the power of mobile, the Mobile Marketing Association (MMA) - - today revealed the winners...

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How the New Texting Standard Will Change Messaging and Marketing

  • September 11, 2018
  • eMarketer

Consumers don't think twice about sending a text, but behind the scenes, texting will get an overhaul when a new standard, Rich Communication Services...

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Mavenir Introduces RCS Business Messaging Partner Program to Enable MNO’s A2P Revenue Growth

  • August 21, 2018
  • Mavenir

Enables Partners To Integrate With Mavenir’s Rich Communication Services (RCS) And Messaging As A Platform (MaaP) Solutions Expanding Their Market Reach To MNOs RICHARDSON,...

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