Vice President, Client Strategy
Jeff Michaud is the vice president of client strategy at 3C. He has a decade of experience in mobile and is a seasoned industry executive. In his role, Jeff leverages his years of experience and deep expertise in mobile strategy and technology to create results-driven, customer-intimate, mobile engagement that delivers substantial value for some of the world’s best brands and retailers.
Jeff has a passion for helping marketers figure out how to insert mobile into the customer journey in a way that will deliver greater than expected ROI. In addition, his deep understanding of the customers’ needs allow him to help brands create mobile engagement that enhances the customer experience. Working side by side with brands, Jeff crafts strategies to keep them ahead of always evolving trends and technologies. Jeff has delivered mobile marketing strategies that have strengthened brand loyalty and driven millions in new revenue.
Jeff is an active member in several mobile industry organizations including the CTIA and Mobile Marketing Association. He has become a sought after speaker and expert source for the media on all topics within mobile marketing. Jeff also serves as a mentor and the board chairman for Take Stock in Children Palm Beach County, which provides mentoring and college scholarships for at-risk, low-income students in Florida.