John Sculley is one of America’s best-known business leaders. Few entrepreneurs have been as successful across so many fields. John’s success stories include telecommunications, financial services, healthcare, high technology, Internet services, consumer marketing, and outsourcing services.
Best known today as the former CEO of Apple, John’s career began in 1967 when, armed with a Wharton MBA, he was hired by Pepsi-Cola Company as a trainee. Three years later, he became the company’s youngest vice president of marketing, applying his ideas about “experience-based marketing” to the Pepsi Generation campaign. He initiated the Pepsi Challenge taste tests and oversaw the development and launch of the first plastic soft drink bottle, which together dethroned Coca-Cola. By 1977, John was Pepsi-Cola Company’s youngest president and CEO.
Drawing upon many years of experience as a corporate executive, investor, entrepreneur, mentor, and rainmaker, John has become a sought-after global storyteller for the digital revolution. He is a gifted speaker, sharing his perspectives on topics such as globalization and reinvention of work, how adaptive companies succeed in an era of the commoditization of almost everything, solving healthcare through innovation, and new big brand consumer health services.