Guides

Getting Started with RCS

Getting started with RCS is easy. From chat to conversational commerce, rich communication service (RCS) now enables brands to engage with consumers…

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Reports

The Chatbot Consumer Report

A deep-dive into what your customers expect and what it means for your brand. Chatbots are not a new concept, but with the launch of chatbots on…

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Guides

2017 Mobile Wallet Playbook

The Pareto principle is an age-old rule-of-thumb: 20% of your customers make up 80% of your business. For most brands, these 20% of customers likely…

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Guides

Mobile Coupon Handbook

With 3C’s Switchblade™ mobile marketing platform, brands have the ability to cut through the clutter of paper and email coupons to drive…

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Guides

2016 Mobile Marketing Guide

There are several key dimensions that influence mobile strategy development, including the intrinsic value drivers for customers and brands, and the…

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