Brand marketers are well aware of the importance of a sound mobile marketing strategy. The mobile channel is where today’s connected consumer spends a tremendous amount of their time and they expect their favorite brands to be there, too.
However, measuring the effectiveness of mobile marketing programs can be a challenge—one that will likely need to be solved to keep existing programs running and get new programs off the ground.
In this report, we’ve compiled five real-world mobile marketing programs your brand can implement right away as you plan for 2018 and beyond.
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