Retailers have traditionally owned the relationship with the consumer, regardless of who actually made the products the customer bought and loved. The retailer has acted as “gate-keeper,” keeping the manufacturer at arm’s-length. This has been frustrating for both the manufacturer and the consumer, who would both benefit from having a direct relationship.
Wouldn’t it be great if consumers could interact directly with the products they love while the manufacturer can learn directly from the customer?
Direct-to-Consumer (DTC) brands have started to disrupt this traditional relationship and branded apps have certainly helped. But apps are expensive to build and maintain as well as get consumers to download and use. Rich Communication Services (RCS) is changing all of that by enabling DTC brands to drive rich conversations directly with their customers through the native messaging client, thus changing the dynamics of the customer relationship.
In this guide, learn why RCS messaging is key for building a direct relationship with the consumer and see easy-to-implement use cases to get started.