You’re hearing more about conversational commerce and how emerging technologies like chatbots can help brands connect with their customers, but what does it really mean?
How does the evolution of mobile messaging to rich communication services (RCS) give marketers new tools to engage and retain customers?
In this recorded webinar, Julie Ask, VP, Principal Analyst at Forrester Research, and Jeff Michaud, VP Strategic Client Accounts at 3C, discuss:
- How customers currently engage with brands
- What upcoming technologies will enable richer conversations
- What your roadmap to conversational commerce should look like