Are brands and marketers implementing mobile loyalty programs fast enough? Where does mobile loyalty rank as a strategic business priority? Is there a disconnect between the customer preference for mobile loyalty and the brand priority to deliver it?
Considering the radical evolution of mobile technology, our research highlights the differences between what consumers expect from a loyalty program and what brands currently offer. This report, which contains results from a survey of U.S. consumers and brand marketers, explores the landscape of mobile-enabled loyalty offerings— while comparing present-day brand strategies and what consumers expect from a modern-day loyalty program
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