Over the last three years, survey data from our annual mobile loyalty reports has shown a steady increase in loyalty program growth—on average, almost 50% of brands report that their loyalty membership has increased year over year. This year, we again surveyed US consumers and brands on their preferences for loyalty engagement and where brands are seeing opportunities for growth and improvement. One thing was clear from this year’s report: Brands and consumers agree—personalization is key.
Download the new 2018 Mobile Loyalty Report to deep-dive into:
- New, 2018 consumer and brand survey data
- How brands are taking on the challenge of big data to drive personalization for their customers
- Insights into developing a strategic roadmap for enhancing personalized communications in your mobile loyalty program
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