Over the last four years, survey data from our annual mobile loyalty reports has shown a steady increase in loyalty program growth: On average, almost 50% of brands report that their loyalty membership has increased year-over-year.
This year, we surveyed 3,000 US brands and consumers on their preferences for loyalty engagement and where brands are seeing opportunities for growth and improvement. One thing was clear from this year’s report: Brands have made progress in meeting customer expectations, but customers say there’s still a gap that needs to be filled.
Download the new 2019 Mobile Loyalty Report to deep-dive into:
- New, 2019 consumer and brand survey data
- How brands can leverage chatbots to build a simple and effective mobile loyalty experience
- Quick and easy ways brands can get started improving their mobile loyalty engagements with their customers