There are several key dimensions that influence mobile strategy development, including the intrinsic value drivers for customers and brands, and the best practices for multi-channel mobile engagement programs.
In mobile marketing programs and messages, there are always two parties: the customer and the brand. Keeping the value exchange positive and balanced between these two parties needs to be a key design principle that you, as brand marketers, should always use during the creation of any mobile strategy.
In this guide, we will outline the key value drivers for both the customer and the brand, and integrate these value drivers into the 10 best practices for multi-channel mobile marketing programs.
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