The Pareto principle is an age-old rule-of-thumb: 20% of your customers make up 80% of your business. For most brands, these 20% of customers likely have your app and use it regularly. But, the remaining 80% of customers are largely left unaccounted for.
This opportunity has prompted brands to develop an “App-Plus” strategy, in other words, how brands engage with customers outside the app. This is where mobile wallet comes into play. But not mobile wallet payments—mobile wallet marketing.
In this playbook, you’ll get:
- A framework for using mobile wallet to build an App-Plus strategy
- Use cases of successful mobile wallet marketing programs
- Fresh data from 3C’s new 2017 Mobile Wallet Survey
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