A significant amount of the hype surrounding mobile wallet is focused on payment capabilities—with applications like Apple Pay and Android Pay providing consumers with the ability to ditch their plastic cards and lean on their mobile device to make payments. And rightfully so. This shift from physical to digital wallets is clearly a game-changer—but the impact reaches deeper than just payments.
Mobile wallet applications are also digitizing coupons and loyalty cards—opening an entirely new marketing channel for brands to communicate with customers. With mobile wallet coupons and loyalty cards, brands can amplify the effectiveness of existing marketing efforts by harnessing location-based marketing and automatic updates.
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