While the mobile wallet holds the ability to enable consumers to make payments (like Apple Pay), it is also provides the digital equivalent of everything you carry in your physical wallet today, including coupons, loyalty cards, membership cards, etc. Having these items on your customers’ mobile phones creates an opportunity to increase your brand’s exposure, driving lift and loyalty. Smart phone users look at their phone 200+ times a day on average, so why not create an opportunity for your brand to be seen during each of those interactions?
During this session we will explore the in’s and out’s of mobile wallet and how to unlock its power for your brand.
- What is mobile wallet?
- How should marketers use mobile wallet to add value for the brand and consumer?
- What is the value created by marketing through the mobile wallet?
- Best practices