Mobile Web Apps That Increase Foot Traffic
A multi-chain restaurant group looked to 3C to create a highly interactive way to help on-the-go customers find restaurant location and menu info and to make reservations via mobile.
Increased Web and In-store Traffic
Situation
A nationwide, multi-chain restaurant owner/operator needed a highly interactive way to help on-the-go customers find local restaurants and menu information and to make reservations via mobile. They sought to give customers the information they needed, when they needed it.
Solution
3C developed feature-rich mobile web applications for the restaurant group’s brands, optimized for all device types and screen sizes. Because of 3C’s platform integration with OpenTable and the chains’ reservation systems, customers are able to book reservations effortlessly, directly through the mobile web application.
Results
Together, these mobile web sites are substantially increasing reservations made via mobile, increasing overall web traffic, and significantly impacting store sales by driving more customers to its various locations.
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